Snapchat Spectacles are silly, and so are we

Snapchat Spectacles are silly, and so are we by Digital Twenty Four
Snapchat Spectacles are silly, and so are we. Once upon a time, it was difficult to go to any digital related event without someone talking about Google Glass. You’ll recall that not everyone was pleased…some cried privacy and others cried pounds. But, in the end, no one really had anything to worry about. Google Glass… View Article

10 reasons to have Google My Business

10 reasons to have Google My Business by Digital Twenty Four
Small businesses are no strangers to social media. In many cases, small business owners will start out with a Facebook page before moving on to a website, but a lot of businesses are ignoring a key social media channel, and that’s Google My Business. Not sure what this is? You’ll definitely have seen these before… View Article

Copy vs Content

Copy vs Content by Digital Twenty Four
There’s a lot of terms thrown about in today’s digital marketing landscape, and two that I hear a lot interchangeably are ‘content manager’ and ‘copywriter’. While both are undoubtedly important, why are there even two terms for something that seem largely like the same thing? Let’s take a look at what each of these disciplines… View Article

How important are customer reviews for online marketing?

Customer reviews online by Digital Twenty Four 24
How important are customer reviews for online marketing? When you’re researching a potential new purchase, chances are the first pieces of information you’ll look for are genuine user reviews, whether that’s on third party review sites like Trust Pilot or Feefo, or on social media channels that have reviews enabled, like Facebook or Google My… View Article

Our top tools used, as discussed at Women in Business Masterclass

Free social media tools for women in business northern ireland masterclass
We just delivered a great Social Media Masterclass for Women in Business, and along with all of our expert tips and advice, we also listed the helpful tools available that are invaluable when it comes to encouraging you to be a better marketer. These range from helping you manage your business listings, to being a… View Article

Do’s and don’ts of email marketing

Do's and don'ts of email marketing by Digital Twenty Four
Writing about email marketing certainly isn’t a novel idea – after all, Hotmail launched 20 years ago (yes, really – 20.) So what’s left to say about this channel? Despite its proven track record of nurturing leads and converting them into sales, surprisingly, many companies are still not using it to its full potential. Whether… View Article

Content Marketing Tools to Make Your Job Easier

Search Engine Optimisation (SEO) and content marketing digital agency Belfast Northern Ireland
Welcome to the world of content marketing! Now, where do you start? You need a blog post, some images, maybe an infographic – and that’s just for starters. If you’re feeling slightly overwhelmed by the plethora of content marketing tools available, then fear not. Here are a few free content marketing tools tried and tested… View Article

The importance of video in your content marketing strategy

Digital Marketing Belfast Northern Ireland
Do you realise just how important video is to your content marketing strategy? If you’re still not using this medium to tell effective and engaging stories you’re at serious risk of leaving your brand behind. Find out more about the importance of video in your content marketing strategy now, and get ready to shake up… View Article

6 Tips for Managing PPC Yourself

Pay Per Click (PPC) Belfast Northern Ireland, Digital Twenty Four
Before you get started on Pay-Per-Click (PPC) you need to sign up to Google adwords. Doing this is free and easy and can be completed on the Google Adwords sign up page. Google will then take up through the process step-by-step to help you get started. And best of all Google have recently launched an… View Article

The hardest but best year of my life.

Digital Marketing, Digital 24, Digital Twenty Four
What could possibly happen in a year? Lost A year ago I left a job I enjoyed but I was miserable. I didn’t feel like I was accomplishing anything – it was certainly a “Jesus take the wheel” moment. I was lost in my own world and not really giving a damn. It was shaping… View Article