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January 2025

The psychology of TikTok sounds & why certain TikTok sounds end up trending

The psychology of TikTok sounds & why certain TikTok sounds end up trending

Although some people may deem TikTok a ‘dancing’ app for teenagers, it is first and foremost an entertainment app that uses music and sounds to keep its users coming back – the clue is in the music note logo! If you have some chronically online colleagues or family / friends who randomly began exclaiming ‘very […]

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Your Guide to Instagram Stories

Your Guide to Instagram Stories

Back in August 2016, Instagram introduced its ‘Stories’ feature, taking clear aim at Snapchat. Instagram Stories offer many of the same features as Snapchat, such as filters, hashtags, and text or drawing tools. At first, people were sceptical—after all, Stories were Snapchat’s bread and butter. Could Instagram really compete? Fast forward 9 years, and Instagram

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cross out amazon blog

Why you shouldn’t sell on Amazon (as an online retailer)

Amazon has an undeniable allure for online retailers. Its massive customer base and powerful search algorithm seem like a dream come true. However, beneath the surface of this seemingly perfect platform lies a complex web of challenges that can significantly impact your long-term growth and profitability for your eCommerce store. So, if you already have

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