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I used to love LinkedIn. It was the one social platform that felt a little less fake. A little more professional. A place for real networking, business insights, and the occasional humble brag that didn’t make me want to delete the app. But something has changed. And not in a good way. Lately, LinkedIn gives […]
LinkedIn gives me the ICK, and here’s why Read More »
Although some people may deem TikTok a ‘dancing’ app for teenagers, it is first and foremost an entertainment app that uses music and sounds to keep its users coming back – the clue is in the music note logo! If you have some chronically online colleagues or family / friends who randomly began exclaiming ‘very
The psychology of TikTok sounds & why certain TikTok sounds end up trending Read More »
Back in August 2016, Instagram introduced its ‘Stories’ feature, taking clear aim at Snapchat. Instagram Stories offer many of the same features as Snapchat, such as filters, hashtags, and text or drawing tools. At first, people were sceptical—after all, Stories were Snapchat’s bread and butter. Could Instagram really compete? Fast forward 9 years, and Instagram
Your Guide to Instagram Stories Read More »
Frequency refers to the number of times a single user is exposed to the same ad within a specific time frame. For example, if your ad appears five times to the same individual over a week, the frequency for that user is five. While it’s important to ensure that your audience sees your ad enough
Frequency capping in Meta advertising Read More »
Amazon has an undeniable allure for online retailers. Its massive customer base and powerful search algorithm seem like a dream come true. However, beneath the surface of this seemingly perfect platform lies a complex web of challenges that can significantly impact your long-term growth and profitability for your eCommerce store. So, if you already have
Why you shouldn’t sell on Amazon (as an online retailer) Read More »
