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Email marketing remains one of the most effective tools in a digital marketer’s toolkit, but just sending emails isn’t enough. To truly maximise engagement and conversions, you need to test, tweak, and optimise. That’s where A/B testing (also known as split testing) comes in. Whether you’re looking to boost open rates, increase click-throughs or drive […]
A/B testing in email marketing: What to test and why Read More »
When we’re designing emails as marketers, we’ll put a lot of time and effort into making our campaigns or flows look as swish as possible – perfecting our graphics, buttons, fonts and more to give the email itself a highly polished feel. Well, guess what? Sometimes, the simplest design works best. And by simple, we
Why plain text emails are dominating right now Read More »
LinkedIn Messaging Ads are a unique B2B tool for engaging with likeminded professionals. But opinions on their effectiveness and appropriateness vary widely. Are these ads a clever way to foster meaningful connections, or do they cross the line into annoyance? Let’s explore the pros, cons, and best practices to help you decide if LinkedIn Messaging
Are LinkedIn messaging ads appropriate or annoying? Read More »
