This video demonstrates how to set up a Lead Generation Facebook Ad.
It largely focuses on Job Title targeting and the creative used is a Facebook Template Video. Using only 4 images, 1 logo and minimal on image text the ad can be created in just a matter of minutes. The Ad is placed on Facebook mobile, desktop and the Facebook story placement. The Ad is also set to appear on the Instagram placements including Instagram Stories.
Note this ad is also running an A/B test based on ages, this created 2 Adsets targeting different demographics (ages in this case). When the test reaches the end it will reveal the results based on cost per lead and impression share.