The ASA has transformed the influencer marketing sector for the better. Now the foundations are in place, brands and influencers feel more comfortable exploring new advertising opportunities, such as long-term partnerships or licensing content for above-the-line activity, while remaining aligned with industry rules. Here's ASA guide to influencer marketing.
This 'Influencers' guide' sets out:
- What the relevant rules are.
- How to make clear ads are ads.
- Who enforces what.
