Google ads is a highly impactful advertising platform – but there’s no secret that it’s also one of the most daunting for beginners! In this session, we’d like to demystify Google ads and offer some useful insights and tips for the leading format – Google Search ads (PPC)!
In this straight-speaking session, Meghan will cover:
- How Google Search works
- Choosing your keywords
- Considerations that affect your costs
- Bonus: Campaign types that support search success!
