“Success in business is all about making connections.”
This piece of advice from business mogul Richard Branson couldn’t be truer, especially in today’s fast-changing business environment. As most people know, having a well-established network is important for anyone looking to enhance their career, however it is vital that these people are thought of as connections rather than contacts; this is the beauty of LinkedIn.
Known as the ‘professional social networking site’, LinkedIn is a fantastic platform for those looking to network and develop business connections. The site enables two-way communication between professionals, therefore providing you with the opportunity to reach out when you need to, as well as providing support to those who need it – making it a mutually beneficial process. Here are some of the top reasons why every business professional should use LinkedIn:
- Enhance Your Network
First and foremost, LinkedIn provides an excellent opportunity that no other social networking site offers – a platform to connect with your contacts and business associates. The channel allows you to search, find and connect with those in similar industries and potential partners, helping you to grow your business and career. In some ways, LinkedIn can also be seen as your personal CRM. It allows you to deal with all contacts as well as keeping track with everyone you have connected with.
- Keep Up-To-Date
Regardless of what industry you are in, it is vital that you stay ahead of the game and keep up-to-date with new trends and changing technology. LinkedIn provides its’ users with the opportunity to engage with other leading experts and learn about any new insights or findings from the industry.
- Build Your Personal Brand
While it is important for organisations to build their brand, it is also vital that individuals take time to build their professional brand online. With LinkedIn, you can utilise the platform to showcase your strengths and personality so as potential recruiters, employers and managers gain a strong understanding of who you are and what skills you bring.
- Increases Brand Visibility
With employees adding connections, answering industry related questions and participating in group discussions across the platform, your company’s brand will be much more visible. This will also enhance your employee’s reputation as industry experts as well as creating an opportunity to help people solve their problems.
Whether you are beginning your career or an expert in your field, LinkedIn is one of the most powerful professional tools you can use. With it, you can build and maintain your network, keep up to date with industry news and build your professional reputation. For more industry updates and marketing tips, make sure to follow Digital24. If you have any questions about LinkedIn or digital marketing, feel free to connect with me on LinkedIn.