Social Media Management
With our social media management services, you can ensure that your social channels have a clear content strategy with a consistent message while remaining creative by using all of the latest trends, imagery, video content and infographics. We work with Facebook, Instagram, TikTok, Twitter & more. Click the button below to chat to us about your organic social media channels or scroll down to find out more!
What is organic social media?
Organic social media is the use of free tools provided by social media platforms to post and interact with your audience without paying the platform. For example, you may post about a new product, service or team member, and no payment is made to the social media platform for publishing your post.
Strategy and planning
To create an effective social media strategy, we need to first understand your target audience. To build a better picture of customer groups most likely to convert, we start by analysing as many data points as possible by using tools such as Google Analytics, Meta Business Suite, in depth competitor research and so much more.
Digital 24 break down and define demographic groups such as age, gender, location, hobbies, interests, and browsing habits with these personas to create a tailored social plan, ensuring we are posting relevant content in the right places at the right times.
We’re experts at helping you get the most out of any platform, whether it’s creating an aesthetically pleasing Instagram feed or keeping up with the latest trends on TikTok!
Scheduling and managing all social media activity
After our content calendars have been approved by the client, we will use scheduling tools to help us plan in advance. When scheduling social media posts we will make sure we use a mixture of trending, niche and broad hashtags to get posts more exposure, along with tagging products if your business is on Facebook and Instagram Shop. We will also carry out in depth research into key times for posting, so that your social media content reaches as many people as possible.
Social media is not only a great way to promote your brand, but it is also a great way to learn about and interact with your customers. We will respond to comments, encourage conversations, and hide/delete negative comments on our social media posts. Alongside this, we will encourage your audience to interact and save your posts to beat the social media algorithms and appear higher in your followers’ news feeds.
Social media management analytics and tracking
View your data from all in one place, using our agency reporting tool. At Digital 24 we can track your Facebook, Twitter, LinkedIn, and Instagram analytics with ease. This will allow your business to:
- Measure performance to date (comparing data from the month previous)
- Determine customer attitudes towards your products and/or services
- View top performing posts and what creative resulted in the most engagement
- Report on your social media’s key demographic
- Recognise trends and areas for improvement