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Social Media Management

With our social media management services, you can ensure that your social channels have a clear content strategy with a consistent message while remaining creative by using all of the latest trends, imagery, video content and infographics. We work with Facebook, Instagram, TikTok, Twitter & more. Click the button below to chat to us about your organic social media channels or scroll down to find out more!

What is organic social media?

Organic social media is the use of free tools provided by social media platforms to post and interact with your audience without paying the platform. For example, you may post about a new product, service or team member, and no payment is made to the social media platform for publishing your post.

Strategy and planning

To create an effective social media strategy, we need to first understand your target audience. To build a better picture of customer groups most likely to convert, we start by analysing as many data points as possible by using tools such as Google Analytics, Meta Business Suite, in depth competitor research and so much more.

Digital 24 break down and define demographic groups such as age, gender, location, hobbies, interests, and browsing habits with these personas to create a tailored social plan, ensuring we are posting relevant content in the right places at the right times.

We’re experts at helping you get the most out of any platform, whether it’s creating an aesthetically pleasing Instagram feed or keeping up with the latest trends on TikTok!

Content creation

At Digital 24, we create content that converts. Every asset supports your commercial goals, speaks directly to your target audience, and creates a buzz around your brand. Our team can handle everything from copywriting to social media, video to infographics. Content is such a broad topic that it encompasses any type of output shared by businesses to help customers learn about their products and services. When it comes to content creation, the defining factor is that it must meet both business objectives and speak to your audience in an engaging manner. Nothing makes our content experts happier than assisting clients in creating captivating content in any format. From the initial research phase to the final sign-off, we can arrange monthly or quarterly content creation sessions for your business which gives your social media fresh, engaging and relevant content that will perform. 

Content calendars

We will then create a content calendar, ensuring that content is relevant to trending events, industry news, key events, holidays, and any marketing campaigns you have planned. We can also work with you to promote specific products and services based on your business needs. Our posts will not be created simply for the sake of posting; they will be carefully planned and executed to achieve the best possible results. Along with staying on top of trends, we will make sure to guide you in potential areas of your social media channels that you are not fully utilising, such as Instagram Reels, Guides or Stories.

Scheduling and managing all social media activity

After our content calendars have been approved by the client, we will use scheduling tools to help us plan in advance. When scheduling social media posts we will make sure we use a mixture of trending, niche and broad hashtags to get posts more exposure, along with tagging products if your business is on Facebook and Instagram Shop. We will also carry out in depth research into key times for posting, so that your social media content reaches as many people as possible. 

Community management

Social media is not only a great way to promote your brand, but it is also a great way to learn about and interact with your customers. We will respond to comments, encourage conversations, and hide/delete negative comments on our social media posts. Alongside this, we will encourage your audience to interact and save your posts to beat the social media algorithms and appear higher in your followers’ news feeds.

Social media management analytics and tracking

View your data from all in one place, using our agency reporting tool. At Digital 24 we can track your Facebook, Twitter, LinkedIn, and Instagram analytics with ease. This will allow your business to: 

  • Measure performance to date (comparing data from the month previous)
  • Determine customer attitudes towards your products and/or services
  • View top performing posts and what creative resulted in the most engagement
  • Report on your social media’s key demographic
  • Recognise trends and areas for improvement