Growing the company’s online presence is a priority shared by all business owners, especially as statistics show that digital marketing now plays a valuable role in the war for offline sales too. However, the goalposts are always moving, which is why you need to take the necessary steps to keep your brand ahead of the crowd.
Here are seven surefire ways to improve and maintain a robust online presence throughout the rest of 2019 and beyond.
1| Remember That Content Is King
Blogs, vlogs, and other content can aid your online presence and reputation with stunning results. This content can be used to gain backlinks for SEO purposes while also confirming your place as an authoritative voice in your industry. The added insight also makes the company trustworthy in the user’s eyes while the content itself can be used to promote specific goods.
2| Sign Up For Google My Business
The Google My Business tool is still a relatively new feature in the grand scheme of things, but Google places a huge emphasis on the supplied data when ranking websites and business. This is especially true in regards to local results. Given that it’s a free tool to use, now is the time to enter the data for all fields. Gain some positive customer reviews too, and you will see great results.
3| Upgrade Your Website
While the purpose of the company website hasn’t changed much over the years, the expectations from users and search engines have grown. Your site needs to be optimised for mobile screens as they account for over half of all web traffic. Meanwhile, fast loading speeds, good contact details, and less clutter will all serve your SEO ranking well.
4| Utilise Social Media
Alongside mobile tech, the growth of social media has been the greatest phenomenon of the last 10-15 years. Facebook, Twitter, Instagram, and Snapchat all have a big role to play. The emphasis will be determined largely by your target audience, but gaining a big following across those platforms will influence the brand presence and recognition.
5| Use Google Ads
Paid adverts give you the perfect way to bypass many of the potential problems, and Google Ads is the ideal option. Aside from targeting specific keywords, you can tailor campaigns to target demographics. Whether it’s based on geographical, age, or brand preference features doesn’t matter. The cost-efficiency per lead is incredible.
6| Aim For Local Searches
Over 40% of all Google searches are local searches while the correlation between visiting a website and attending the brick and mortar store is clear too. Gain links and use keywords that are focused on your local town or city. For optimum results, consider embracing voice searches as many people using local searches will utilise this solution.
7| Build A Community
The influence of Google reviews has already been mentioned, but existing clients can do so much more for your business. Whether it’s through social media shares, affiliate schemes, or alternative methods doesn’t matter. Anything that gets people talking about the business in positive terms will have a far greater impact than your words.
Ultimately, the key to online success is to focus on your SEO ranking while building a strong reputation built on real reviews, good interactions, and industry authority. Do these things well, and it should translate to increased traffic and conversions = SALES!