Making your brand memorable isn’t about being the loudest in the room, it’s about being the most distinctive. It’s about creating a brand experience that lingers in the minds of your audience long after they’ve scrolled, clicked or walked away. Here’s how to do just that:

1. Define and own your brand personality

Start by asking: If your brand were a person, what would they be like? Cheeky? Reassuring? Fearless? Sophisticated? Your brand’s personality shapes everything, from the way you write to the way you design your ads. It’s what makes you you, and not just another voice in the echo chamber.

Once you’ve defined it, own it. Let it run through everything you do. Your social captions, your error messages, even your out-of-office replies! They’re all opportunities to show a little personality and reinforce who you are.

2. Speak with a consistent tone of voice

Tone of voice is often overlooked in favour of visuals, but it’s just as powerful, sometimes even more so. A clear, consistent tone:

• Builds trust
  
• Reinforces your brand identity
  
• Helps you stand out
  

Think of brands like Innocent Drinks or ‘Who gives a crap’, they sound recognisably them every time they speak. And people remember them for it.

So whether you’re writing a blog, handling a customer complaint, or posting about a sale on your social channels, your tone should always feel familiar. Because familiarity breeds memorability.

3. Be visually consistent (but never boring)

Visual identity is still key, but don’t confuse consistency with repetition. Using the same fonts, colours and logo placements builds recognition, however, it’s how you use them creatively that makes things stick.

Develop a distinctive visual style – think patterns, imagery, layout choices, that people come to associate with you even before they see your name. Your design should feel like your brand without needing a label.

4. Tell a compelling brand story

People remember stories more than statistics. Your origin, your mission, your ‘why, these humanise your business and give people something to connect with.

Think beyond the typical “about us” page. Weave your story into social content, campaign messaging, even your packaging. Show people what you stand for, not just what you sell.

5. Be consistently present (even when you’re not selling)

Being memorable means being top of mind, even when people aren’t in buying mode. That’s where brand marketing comes in. Share useful tips, behind-the-scenes content, opinions, values. Give your audience reasons to engage with you that have nothing to do with a sales pitch.

This helps build emotional connection and keeps your brand bubbling away in people’s minds until the moment they do need what you offer.

6. Surprise and delight

Unexpected, delightful touches can leave a lasting impression. A witty confirmation email, a handwritten thank-you note, or a clever micro-interaction on your website, all of these help create positive, sticky memories.

It’s these little brand connection moments that turn customers into loyal fans and fans into advocates.

Case study: Monzo – Friendly banking that feels like you

Why they’re memorable:
Monzo disrupted the banking space by sounding like real people. Their tone is clear, helpful and friendly, without ever dumbing things down. That kind of transparency is rare in finance, and it sticks.

What they do well:

• Simple, jargon-free language that builds trust. Their tone of voice speaks like a human and not like a traditional bank. Whether it’s their app interface, blog posts or email updates, Monzo speaks like a helpful, savvy friend. Even their policy docs and error messages are digestible and easy to understand.

Example: “You’ve spent £83.10 at Tesco this week. Don’t worry—we’re not judging.”

• Design and UX that reinforce the brand. Monzo’s UI is clean, calm and friendly, no intimidating graphs or baffling breakdowns. They’ve used design to demystify money, helping users feel in control without feeling overwhelmed. The bright coral card alone is a talking point, making the brand visible in the real world and instantly recognisable. 
• Building a community, not just a customer base. Monzo goes beyond being a service provider, they invite users into their journey. They’re transparent about product development, share updates openly, and even crowdsource feedback. Customers feel like part of something, not just users of a tool. That emotional connection created through honesty, personality, and openness is what transforms customers into loyal fans and vocal advocates.

Being memorable isn’t about gimmicks. It’s about clarity, consistency, and connection. The more cohesive and characterful your brand is, the more likely people are to remember you. So when you’re strategising how to portray your brand, remember to make it memorable, make it matter and above all, make it you.