Winner CIM Best Agency NI
How we increased leads by 42% while reducing cost per lead to under £1 using Google ads
Who is Cash For Cars NI
Cash For Cars NI is Northern Ireland’s trusted vehicle buying service, offering a quick, hassle-free way to sell your car. With a straightforward online process, fair valuations, and same-day payments, they make it easier than ever for car owners across Northern Ireland to sell their vehicles — without the stress of private sales or trade-ins.
Their goal was simple: to increase online leads while keeping cost per acquisition low.
The brief
Cash For Cars NI approached us with a clear challenge — they wanted to scale their Google ads performance and increase in cost efficiency of all ads. With rising ad costs across the board and increased competition in the vehicle buying space, they needed a smart, data-driven strategy to maximise every pound spent.
Their key objectives were:
- Increase visibility to their core target market
- Drive more quality conversions
- Reduce cost per conversion while increasing volume
Introducing a new strategy
We began with a full audit of their existing Google ads campaigns to identify opportunities for improvement. At this stage, it became clear that data wasn’t a core focus when it came to previous ads, with no ad spend optimised towards bottom-line objectives.
From there, we developed a tailored ad strategy focused on lead growth and efficiency, ensuring all ad spend was fully optimised towards KPIs.
To do this, Digital 24 managed the full process of putting in place conversion tracking and ensuring all data was end-to-end across Google ads and Google Analytics, allowing the client visibility of performance in both their Google ads and Analytics accounts. From here, an in-depth strategy was developed and implemented with A/B testing plans and structures across Search, Performance Max and Display campaign types to ultimately lead us towards the best possible strategy for a reduction in cost per lead and an increase in total quality leads delivered. This, coupled with close communication, ultimately lead to strong growth for this client – frequently hitting “personal bests” for leads driven from ads Month-on-Month!
The results
Our Google ads campaign strategy delivered strong, measurable improvements in key performance areas year-on-year. Here’s just some highlights:
42%
increase in leads
22%
reduction in cost per lead
254%
increase in impressions
30%
increase in Search Impressions Share
How to work with Digital 24
If you’re interested in hearing more about how we could help your business optimise your ads channels – chat to one of our friendly specialists now. Please note, we have a waiting list of brands looking to work with Digital 24. If we have limited availability, we will be able to add you to our list.
