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Key Black Friday/Cyber Monday Considerations for 2022

Black Friday and Cyber Monday is a key time for selling for many businesses globally. With the introduction of digital marketing and online selling, our competitors are no longer just around the corner from us – we’re all competing within the global economy. As such, businesses need to be ship-shape come November to make the …

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What is Quality Score & how it affects your Google ads?

Google’s mission is to organise the world’s information and make it universally accessible and useful. This is why every time we search for something or ‘Google it’ the results are exactly what we are looking for and saves us a lot of time and effort. Quality score is Google’s rating of the quality and relevance …

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Your Guide on How To Advertise on Pinterest

A key concern for a lot of marketers and businesses right now is keeping their digital marketing spend diverse across a range of channels, protecting our revenue somewhat from potentially results-changing updates on any individual platforms (ahem, we’re looking at you, Apple!) Because of this, we’re seeing a lot of businesses ask the same questions …

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Google ads is phasing out Expanded Text Ads (“ETAs”) for Responsive Search ads (“RSAs”)

According to Google, as of June 2022, advertisers using the Google ads platform will no longer be able to create or edit Expanded text ads with many marketers seeing the notification we have shown above. This was announced on August 31st 2021. Back in August 2020, Search Engine Land stated, “RSAs represent where Google is …

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Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns …

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What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.5 Update

Many marketers right now (us included) are pulling their hair out over ‘the absolute end of the world as we know it’, otherwise known as Apple’s latest impending update; iOS14.5. With warning messages plastered all over our Facebook ad accounts, we have to ask – what is it, does it affect me and, of course, …

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