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Expanded text ads are being phased out

Google ads is phasing out Expanded Text Ads (“ETAs”) for Responsive Search ads (“RSAs”)

According to Google, as of June 2022, advertisers using the Google ads platform will no longer be able to create or edit Expanded text ads with many marketers seeing the notification we have shown above. This was announced on August 31st 2021. Back in August 2020, Search Engine Land stated, “RSAs represent where Google is …

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Gambling on Dark Social: Where are your site visitors coming from?

Firstly, dark social may sound like a racehorse, it’s not, but it gave me an idea. According to leading social media giants, Dark Social accounts for vast amounts of undistinguished social media traffic to websites. Estimates from The Drum claim that 63% of people prefer to share links via private messaging forums. And, that figure …

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