Winner CIM Best Agency NI

Creating irresistible Black Friday deals

For business owners, Black Friday represents a golden opportunity to boost sales and attract new customers. However, in a marketplace saturated with offers, creating irresistible Black Friday deals is essential to stand out. Read our guide for some valuable tips for business owners in order to make the most out of this sale period.

Plan ahead

Success on Black Friday begins with careful planning. Start well in advance to ensure your deals are not only attractive but also logistically sound. Evaluate your inventory, forecast demand, and allocate resources accordingly. By anticipating customer needs and managing your supply chain effectively, you’ll be in a strong position to deliver on your promises and you won’t risk annoying potential customers by not being able to follow through on your offering.

Tailor your deals

Consider your target audience when crafting your Black Friday deals. What products or services are in high demand within your niche? Tailor your discounts and promotions to cater to your customers’ preferences. Offering personalised deals can make your offerings more appealing and help you stand out from the competition.

Bundle and upsell

Create value by bundling related products or services. For instance, if you’re a tech retailer, bundle a popular smartphone with a complimentary accessory. Additionally, encourage upselling by offering discounts on higher-end models or premium services. This strategy can increase the average transaction value while giving customers more for their money.

Highlight limited quantities

One of the key elements of Black Friday deals is the sense of urgency. Emphasise limited quantities to create a fear of missing out (FOMO). This can drive customers to make quicker purchasing decisions, boosting sales throughout the day.

Use the power of social media

Leverage your social media platforms to generate buzz and anticipation for your Black Friday event. Tease your audience with sneak peeks of the deals, run engaging contests, and build excitement with countdown posts. Utilising the right hashtags and promoting user-generated content can also enhance your visibility.

Loyalty and rewards

Reward your loyal customers with exclusive deals or early access to your Black Friday offers. These loyal patrons are more likely to spread the word about your promotions, bringing in new customers and strengthening your brand’s image.

Mobile-Friendly experience

Ensure that your online store is mobile-friendly and optimised for Black Friday traffic. A significant portion of shoppers make purchases through their smartphones. Make the process quick, user-friendly, and secure to facilitate conversions.

Competitive pricing

While offering discounts is essential, be sure to research your competitors’ prices to ensure your deals are competitive. Price-matching guarantees or price-beating offers can help you capture the attention of price-conscious shoppers.

Create a sense of community

Black Friday is more than just a day of deals, it’s a social event. Host special events, like midnight openings or in-store activities, to create a sense of community around your brand. This not only enhances the shopping experience but also fosters customer loyalty.

Quality over quantity

Remember, it’s not just about selling as much as possible on Black Friday; it’s about creating long-term customer relationships. Make sure you can deliver on the promises you make during this shopping extravaganza. Provide excellent customer service and maintain product quality to leave a lasting impression.

Black Friday presents a fantastic opportunity for business owners to boost sales and attract new customers. With careful planning, tailored deals, and a focus on creating a memorable shopping experience, you can make your offers truly irresistible. By following these tips, you’ll be well on your way to a successful and profitable Black Friday for your business in 2023!

Picture of Donna Barton

Donna Barton

I'm Senior Performance Marketing Specialist at Digital 24. I'm an analytics nerd with a passion for diving into data. When I'm not analysing data, you'll find me working on advertising across channels including Google, Facebook, Instagram, LinkedIn, TikTok and X.