Winner CIM Best Agency NI

Digital Twenty Four Scoops Best Social Media Campaign at DANI Awards 2018

Friday 13th is unlucky for some – but not for us!

We are delighted to announce that on Friday 13th April, we scooped the Best Social Media Campaign at the 2018 DANI Awards for our client Babocush.

To create a global leading brand awareness social media campaign that gets awesome results, you need a spark of genius and a clear strategy – luckily, that’s just what we had in mind for local company Babocush when we launched their social media campaign ‘Do This To Stop Your Baby From Crying’. 

The results are pretty impressive, if we do say so ourselves:

  • 200 million views of Facebook videos last year
  • 524% increase in website traffic
  • 911% increase in sales
  • 250k followers on social media 

Beating off stiff competition from Belfast City Airport, Taggart Homes and Strictly Boardroom, the campaign ‘Do This To Stop Your Baby From Crying’, was described by judges as “incredible and totally deserving of the award”.  

The Babocush baby cushion is an innovative solution that provides babies with the support they need when suffering from severe colic and reflux, when it seems as if nothing except being held by mum or dad will provide any relief. It does this by mimicking the winning ‘over the shoulder’ position of a baby lying on their mum or dad, and has simulated heartbeat sounds built in for added stress relief and relaxation. This design has been a life saver for parents, as it finally allows them a few minutes to set their new born down and catch their breath.  

Pictured receiving the award is Kirsty Nixon of Digital 24, Kerry Nevins – Founder of Babocush, Niamh Taylor – Owner of Digital 24, Kerrie Grugan – Owner of Social 24.

Picture of Niamh Taylor

Niamh Taylor

I am the Founder and CEO of Digital Twenty Four. I’m an award winning digital marketer who took a risk, and left the safety of a well-paid, super safe in-house head of marketing role to launch Digital Twenty Four in May 2015. But -it was a risk worth taking because I now own a brilliant company, with a brilliant reputation, and with the best humans working within it. And an award-winning digital marketing expert with over 20 years experience in marketing.