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Email marketing for beginners

Email marketing is one of the best ways to connect with your customers. Along with reminding them of your brand, you can also promote sales and get feedback. The biggest problem is, every other business is using email marketing too.

Not all businesses get their email list to open emails or click on links. So, as a beginner, how do you stand out from the crowd? Here are some tips on getting your emails noticed and generating those sales.

Write a Catchy Subject Line

You have a few seconds to catch the eyes of your email list before your email is sent directly to the trash. So, you need a subject line that is going to pop and catch their attention. What would make you want to open that email?

One of the best ways to grab someone’s attention is to inspire intrigue. You can do this by asking a question or by making a promise. You could also use methods like FOMO (fear of missing out) by telling your email list that there are only a few of a specific product left.

Email Previews

It’s important to remember that some email providers now offer email previews to their users. A user can view a portion of an email-usually the first few sentences or first visual. If you assume this is the case for your email list then you need to make that preview enticing for the reader.

It has to be something that is going to make them want to view the whole email. Getting your email list to open the email is half a battle over. It’s much better than the email being immediately deleted.

Make It Personal

Yes, your email may be going out to thousands of individuals but that doesn’t mean you can’t personalise it. If you’re able to put the receiver’s name in the email or the title, you’ve got a much better chance of grabbing their attention. Write each email as if you’re talking to a single person, rather than a large crowd.

Remember, even though thousands could be reading the same email, you’re still talking to one person each time it’s opened.

What’s Your Purpose?

Each email you send out should have a clear purpose. Before you start putting an email together, make sure you know what you want to achieve. If there’s no purpose to the email, you’re unlikely to achieve anything.

Have you thought about a mailchimp? A digital agency can help you produce a clear vision for your email marketing or take the job completely off your hands so it’s one less thing for you to worry about.

What Works?

When you begin to send out your emails, it’s vital that you keep records of what works and what doesn’t. Knowing your target audience should help you define what will work but there will always be surprises when it comes to email marketing. Keep an eye on your statistics by using sites like Google Analytics.

Look at your click through rates for each email and make a note of the methods that work for you. It’s okay to experiment from time to time but stick to what works so you can continue to generate sales.

Make Subscribing Easy

If you’re asking for tons of information from potential subscribers, they may pass. If all it takes is a few clicks, they have no reason to refuse. Make joining your email list the easiest thing a potential subscriber could do.

Share links to your subscription sign up page on social media and across your website. Keep your email list visual so it stays in customers’ memories.

Be Platform Friendly

Did you know that a huge number of people do their online shopping on the commute to work? Each person you see using their phone on a bus or train to work in the morning could be buying your product. So, it’s important to be platform friendly.

Be sure that your emails and your website can reach people who are using different types of devices. For example, mobiles, tablets, and laptops. If your emails are only reaching a portion of your email list, you’ll only get a portion of the sales.

Call to Action

What do you want your readers to do? Perhaps you want them to view your latest product or visit your website as a whole. Maybe you want to link them to all your social media pages so they have a full view of what’s going on in your business.

Whatever you want your readers to do, it should be clear in your email. Give your readers all the information they need and then add a call to action at the end.

Avoid the Spam Folder

There are a few things that can lead you straight into a readers spam folder. For instance, using certain keywords like ‘bad credit’ or ‘for free’ can trigger spam folder entries. If a reader hasn’t opened one of your emails for a long while, your emails could be directed to the spam folder. 

You can avoid ending up in spam by having a clear unsubscribe link in your emails. It’s also important that you only add users that have requested to be part of your mailing list or their email platform may not recognise you as friendly.

Content Schedule

Content as a whole is a big part of keeping a business thriving. Creating a content strategy and schedule can help you plan out your content and keep things on track. Plan your emails ahead of time and in rhythm with new products or events in your business. 

The great thing about content is that it can be written in advance but it doesn’t have to go out to the public until you’re ready to publish it. So you can write it a month or a week before publishing and then relax knowing the job is done.

If you’re having difficulty with your email marketing, Digital Twenty Four can help. Take a look at what we do.

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Niamh Taylor

I am the Founder and CEO of Digital Twenty Four. I’m an award winning digital marketer who took a risk, and left the safety of a well-paid, super safe in-house head of marketing role to launch Digital Twenty Four in May 2015. But -it was a risk worth taking because I now own a brilliant company, with a brilliant reputation, and with the best humans working within it. And an award-winning digital marketing expert with over 20 years experience in marketing.