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How to grow your email list: strategies and tactics

Email marketing continues to be a powerful tool for businesses to engage with their audience and drive conversions. However, to harness the full potential of email marketing, you need a robust and engaged email list. Building a high-quality email list is essential for effective email campaigns, however not always an easy task to build. This blog will help you understand the strategies and tactics we use to help businesses grow their email list and connect with their target audience effectively.

Create valuable content

One of the most effective ways to grow your email list is by offering valuable content to your audience. Provide them with a reason to subscribe to your emails by offering exclusive content, such as e-books, whitepapers, templates, or industry reports. Make sure the content is relevant to your target audience’s interests and addresses their pain points. The more value you provide, the more likely people will be to join your email list.

Optimise sign-up forms

Make it easy for visitors to subscribe to your email list by optimising your sign-up forms. Place prominent and visually appealing sign-up forms on your website, blog, and social media platforms. Keep the form fields simple and ask for minimal information to reduce friction. Experiment with different form placements and designs to see what works best for your audience. Both Klaviyo and Mailchimp offer free template sign up forms that you can use on your website including pop-up versions for users landing on your website for the first time.

Offer incentives

To entice visitors to subscribe to your email list, consider offering incentives such as exclusive discounts, free trials, or access to members-only content. People are more likely to provide their email addresses if they perceive value in return. Users almost expect something in return for their email address now so make it something enticing and create a sense of urgency or scarcity to encourage immediate action from them.

Leverage social media

Use the power of social media to grow your email list. Promote your lead magnets and exclusive offers on platforms like Facebook, Instagram, TikTok and Twitter. Use compelling visuals, persuasive copy, and clear call-to-actions to direct users to your sign-up forms. Try a collaboration with an influencer or run a competition to expand your reach and attract new subscribers.

Run webinars and events 

Hosting webinars or virtual events is an excellent strategy to grow your email list. Promote your webinars across various channels and require attendees to register with their email addresses. Provide valuable insights and actionable tips during the event to establish your authority and build trust with your audience.

Optimise for mobile

Let’s be honest, this is essential in this day and age with everyone being glued to their phones in some way or other so it is crucial to ensure your sign-up forms and email campaigns are mobile-friendly. Optimise your website and forms for mobile devices to provide a seamless experience for mobile users. Simplify the sign-up process and ensure your emails are well-designed and easily readable on smaller screens.

Growing your email list is a continuous process that requires a combination of strategies and tactics. Remember to consistently engage with your email list, personalise your messages, and deliver relevant content to foster stronger connections with your subscribers. With these strategies in place, you can expand your reach, increase conversions, and maximise the potential of your email marketing efforts.

Picture of Niamh Taylor

Niamh Taylor

I am the Founder and CEO of Digital Twenty Four. I’m an award winning digital marketer who took a risk, and left the safety of a well-paid, super safe in-house head of marketing role to launch Digital Twenty Four in May 2015. But -it was a risk worth taking because I now own a brilliant company, with a brilliant reputation, and with the best humans working within it. And an award-winning digital marketing expert with over 20 years experience in marketing.