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The importance of video in your content marketing strategy

Do you realise just how important video is to your content marketing strategy? If you’re still not using this medium to tell effective and engaging stories you’re at serious risk of leaving your brand behind. Find out more about the importance of video in your content marketing strategy now, and get ready to shake up how you market to your customers.

Did you know that by 2019, nearly 80% of consumer internet traffic will be video? That’s according to Cisco, and the implications for content marketers should be clear – leave it out of your content marketing strategy at your peril. Here are some other killer stats which should show you the importance of video:

What’s holding you back from using video?

Now that you’ve seen what’s possible with video, what’s holding you back? Of course, you need to consider your audience and what format they want to digest information in, but given the choice between a 2 minute explainer  or a page of text, we all know which one we would prefer.

Here’s a few examples of videos you could introduce to get you started on your way to a content strategy that converts:

  • About us: About your brand, your people and your personality. Add a human element to your corporate presence and instantly change how customers feel about you.
  • How to: These are always extremely popular – so creating ‘how to’ videos to help customers discover the best way to use your product, or to increase the value they get from your service by unlocking previously unknown parts of it will be a winner.
  • Demo video: Are you trying to launch a new product? Maybe you want to reaffirm what makes your product different from your competitors? Show it off to its full potential with a demo.

Hopefully, that’s given you the push you needed to highlight the crucial importance of video in your content marketing strategy. Feel free to get in touch with us if you want any more advice.

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Niamh Taylor

I am the Founder and CEO of Digital Twenty Four. I’m an award winning digital marketer who took a risk, and left the safety of a well-paid, super safe in-house head of marketing role to launch Digital Twenty Four in May 2015. But -it was a risk worth taking because I now own a brilliant company, with a brilliant reputation, and with the best humans working within it. And an award-winning digital marketing expert with over 20 years experience in marketing.