Digital advertising

Ad assets, which you might remember as ad extensions, are the optional extras you can add to your Google ads to make them more engaging and informative. They sit alongside your main ad copy and give people more reasons to click. These extras might be links to specific sections of your website, a call button,

Google Ads offers different campaign types to suit different goals. One of the newest and most talked about is the Performance Max campaign. If you’re here, we’re assuming you’ve already heard of Performance Max but maybe you’re wondering.. What does it do? How is it different from other campaign types? And should you use it

When running Google ads, it can be tempting to send people who click your adverts straight to your homepage. While this may seem easier, it is not the most effective way to turn clicks into customers. This is where landing pages come in. A landing page is a specific web page designed with one goal

When you first start using Google Ads, one of the most confusing parts can be how the bidding and auction system works. You may wonder how Google decides which adverts show up at the top of the search results, why one advertiser pays more than another, or how you can make sure you are not

Quality score (commonly confused with “Ad strength – these are not the same thing!) is one of the most important performance indicators in your Google ads account, yet many advertisers either overlook it or misunderstand how it works. Quality Score is a mark out of 10 at keyword level, measuring of how relevant and useful

One of the biggest questions people have when starting with Google Ads is “how much should I spend?” It’s not always an easy answer. If you set your budget too low, you’ll struggle to gather enough data to see what’s working. Spend too much without a plan, and you risk burning through money with little

When using Google ads, you want your budget to focus on searches that are genuinely relevant to your business. Reason being, Google is a “ppc” platform, meaning “pay per click”. So, if you’re getting a bunch of irrelevant clicks, you’re wasting budget. The problem is that Google can sometimes show your ads for queries that

When you set up a search campaign in Google Ads, one of the first decisions you have to make as you’re building out your keyword strategy is how your keywords should match to a user’s search. This is where keyword match types come in. They determine how closely a search query has to align with