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Launching an ad campaign on Meta is only the beginning. Many businesses see the campaign build as the major piece of work, then assume that once ads are live, the results will simply roll in. In reality, the setup phase is only a small part of successful advertising. The real performance gains come from what […]
How to manage & optimise Meta ads once they’re live Read More »
If you are running online campaigns, one of the first metrics you will hear about is CPC. Along with CPM and CPA, it is part of the holy trinity of digital advertising acronyms. But what does CPC actually mean, and more importantly, why does it matter for your business? Let’s break it down. What CPC
If you have spent any time running paid digital ads like on Meta, Google or LinkedIn, you have probably come across the acronym “CPM”. It’s one of those marketing metrics that gets thrown around constantly, but is often misunderstood. Let’s unpack what CPM means, why it matters and where it fits into a broader digital
Tracking actions users take on your site, like downloads, form submissions or purchases, is cornerstone to optimising Meta Ads performance. Without it, you’re kind of flying blind. In fact, if you’ve ever attended training with Digital 24, you’ll be familiar with our reminders that making best use of Meta ad’s algorithm in 2025 is imperative
Setting up events & conversions without any coding Read More »
To understand exactly where your paid social traffic comes from, and accurately report on your Meta ads performance, you should be using UTM tracking. These tiny URL parameters let Google Analytics, GA4, or your CRM attribute conversions and sessions back to the ad, ad set, campaign, and placement details. And with Meta now auto‑adding UTMs
UTM tracking & parameters on Meta ads Read More »
Lookalike audiences are a powerful tool for prospecting, designed to help you find new customers who share characteristics with your existing ones. By taking data from a “seed audience”, a group of users you already know, Meta’s algorithms can identify a new, broader audience with similar demographics and behaviours. This allows you to expand your
Meta lookalike audiences explained Read More »
Audience targeting is a fundamental part of running a successful Meta ad campaign. It’s the step in the campaign setup process where you define exactly who you want to see your ads. This involves answering key questions like: Who are they? Where do they live? And what are their interests? Once you have selected your
Audience targeting on Meta ads Read More »
If you’re looking to get your Google Ads campaigns firing on all cylinders for your lead-based business, it all starts with one crucial element: keyword research. Just like navigating the sometimes-overwhelming world of GA4, mastering keyword research can feel like a totally different beast, but don’t panic, it’s a totally solvable challenge. This guide will
How to research keywords for Google ads Read More »
Crafting a message that resonates with your audience in digital ads requires a deep understanding of who they are, what they want, and how they behave. This is where creating detailed personas and cultivating target audiences becomes invaluable. So what are personas, how do you create them and how do you use them effectively to
Creating personas for Meta ads Read More »
Sure, people hates ads. But, what people hate more is seeing the same ad over and over again that they’re just not interested in. Ugh. This, in a nutshell, is the result of high ad frequency. Ad frequency refers to the average number of times a user sees a particular ad within a specific timeframe. While
What’s “frequency” in Meta ads? Read More »
For businesses looking to increase their visibility and recognition, understanding how to measure brand awareness on Meta ads is crucial – as it remains the dominant platform for reaching the masses across Facebook and Instagram. But, just because someone has seen your ads (technically) on their screen, doesn’t mean the ads have generated valuable awareness.
Generating brand awareness using Meta ads Read More »
