Email marketing

Most people check their emails on their phones before they do anywhere else. This means that if your emails are not designed with mobile in mind, you risk losing clicks, conversions and attention. A mobile-first approach makes sure your emails look great, load quickly and are easy to read on any screen. Why mobile-first matters […]

Whether you’re starting from scratch or wanting to grow your audience, building a strong mailing list is one of the most valuable things you can do for your business. A good list gives you a direct line to people who have chosen to hear from you, making it one of the most powerful marketing assets

If you are sending emails without clear goals, it is a bit like throwing darts in the dark. You might hit the target now and again, but most of the time you won’t know what worked or why. Setting clear objectives is the key to making your email marketing focused, measurable and effective. Why setting

With so many email marketing platforms available, it can be difficult to know which one to choose. The right platform should fit your goals, budget and technical needs while also offering the features that help you connect with your audience. What to consider when choosing an email marketing platform When selecting a platform, keep the

Sending emails is only half the job in email marketing. To know whether your campaigns are working, you need to track performance and analyse the results. Email marketing platforms such as Mailchimp make this easy by reporting on key metrics, but it is important to understand what they mean and how to compare your results

Timing plays a huge role in whether people open, read and act on your emails. Even the best designed campaign can fall flat if it lands in an inbox at the wrong time! One question we get asked all the time is “When is the best time to send an email?” The honest answer is

Email marketing is still one of the most effective digital marketing tools, but sending the same message to everyone will only take you so far. To improve engagement and results, you need to test, adjust and optimise. A/B testing, also called split testing, makes this possible. By sending different versions of an email to a

Email marketing is one of the most effective ways to reach customers, but it also comes with responsibility. Under GDPR, every email you send must respect data protection rights and be backed by clear, informed consent. Why GDPR matters in email marketing GDPR (General Data Protection Regulation) applies to any business processing the personal data