Meta ads

Sure, people hates ads. But, what people hate more is seeing the same ad over and over again that they’re just not interested in. Ugh. This, in a nutshell, is the result of high ad frequency. Ad frequency refers to the average number of times a user sees a particular ad within a specific timeframe. While […]

For businesses looking to increase their visibility and recognition, understanding how to measure brand awareness on Meta ads is crucial – as it remains the dominant platform for reaching the masses across Facebook and Instagram. But, just because someone has seen your ads (technically) on their screen, doesn’t mean the ads have generated valuable awareness.