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If you’re using Mailchimp to send campaigns but aren’t sure which emails lead to sign-ups or purchases, you’re missing a crucial part of the picture. Conversion tracking bridges this gap, helping you see which campaigns are driving real revenue and engagement. In this guide, we’ll walk you through two methods: using Mailchimp’s native integration (ideal […]
How to set up conversion tracking in Mailchimp Read More »
To understand exactly where your paid social traffic comes from, and accurately report on your Meta ads performance, you should be using UTM tracking. These tiny URL parameters let Google Analytics, GA4, or your CRM attribute conversions and sessions back to the ad, ad set, campaign, and placement details. And with Meta now auto‑adding UTMs
UTM tracking & parameters on Meta ads Read More »
The User Stickiness card appears in the Engagement Overview report in Google Analytics 4. It shows you how often people are coming back to your site or app over different time periods: daily, weekly, and monthly. Instead of just telling you how many users you have, it gives you insight into user retention and how
What is “user stickiness” in GA4? Read More »
Feeling a bit lost navigating Google Analytics 4 (GA4) for your online shop? You’re not the only one. The move from Universal Analytics (UA) has been a learning curve for many, especially when it comes to finding the key reports to understand your sales and customer behaviour. At its core, GA4 is all about events…
The ultimate guide to GA4 reports for eCommerce businesses Read More »
So you’ve dipped your toes into Google Analytics 4 (GA4), and want to introduce custom Event tracking to your reports, smart choice! While GA4 does a decent job of automatically collecting some basic events (like page_view when someone visits a page, or scroll when they scroll down), to truly get a handle on what people
Setting up Events for GA4 using Google Tag Manager Read More »
If you’ve opened up GA4 as a lead-based business and immediately felt overwhelmed, you’re not alone. It’s a totally different beast compared to Universal Analytics (GA3), and not always the most intuitive, especially if you’re not selling products online. But, once you get past the confusing layout, GA4 can be powerful for understanding where your
The ultimate guide to reports in GA4 for lead-based businesses Read More »
If you’re using Klaviyo for email marketing and not tracking conversions properly, you’re flying blind. Email-to-website tracking is what bridges the gap between “someone opened the email” and “someone actually bought something”. Without it, you’re left guessing which campaigns are generating revenue and which ones just look good. This guide will walk you through two
How to set up conversion tracking on Klaviyo (2 different ways!) Read More »
