Building an email list from scratch might sound daunting, but it’s one of the most valuable steps you can take for your digital marketing strategy. A healthy, engaged email list gives you direct access to potential customers, helping to drive traffic, boost conversions and grow brand loyalty.

Here’s how to build an email list from scratch, the right way.

Create a lead magnet

People won’t hand over their email address without a good reason. Offer something of value in exchange, i.e. a lead magnet. This could be a downloadable guide, checklist, discount code, free trial, webinar, or exclusive content. Make sure it solves a real problem for your target audience.

Example: “Download our free social media calendar template – no email fluff, just value.”

Design a high-converting opt-in form

Your email sign-up form should be easy to find, quick to fill in, and mobile-optimised. Use clear, benefit-driven messaging and a strong call-to-action (CTA). Place your opt-in form where it’s most likely to convert: homepage, blog posts, pop-ups, and landing pages.

Pro tip: Keep it short. First name and email address are usually enough.

Use a reliable email marketing platform

To manage your growing list effectively, you’ll need a trusted email marketing platform. Tools like Mailchimp or Klaviyo make it easy to collect, store, segment subscriber data, and, more importantly, to communicate with your audience at scale.

Promote your lead magnet everywhere

Once your lead magnet and form are live, promote them across your digital channels. Share it on your social media, add a link in your Instagram bio, feature it in blog posts, include it in your website footer, and even try paid ads to boost visibility.

Create consistent, valuable email content

Getting people on your list is only step one. Keep them engaged by sending high-value, relevant content. This could be helpful tips, news, offers, or behind-the-scenes content. Show up consistently in their inbox, but don’t always be selling – aim to build trust.

Never buy an email list

It might be tempting, but buying email lists is a big no. You’ll get poor engagement, risk getting blacklisted, and damage your sender reputation. Always grow your list organically.

Building your email list from scratch is a long game, but one worth playing. By offering value, making it easy to subscribe, and building genuine relationships, you’ll grow a list that actually converts. For more tips on how to grow your email list, check out our blog on How to grow your email list: strategies and tactics.

Need help building your email strategy? At Digital 24, we help businesses create and grow high-converting email funnels. Get in touch today to learn more.