We Are Hiring: Performance Marketing Specialist

Performance Marketing Specialist

Role: Performance Marketing Specialist
Salary: Negotiable depending on experience
Location: Remote/office hybrid {Belfast}
Experience: 3+ years in a digital marketing role desired. Min 2+ years required.

Digital 24 are in the midst of a growth period, and are subsequently looking to hire an experienced and talented Performance Marketing Specialist to join the team.

Our agency suits a high performer with an incredible work ethic and with voracious hunger for knowledge, looking to take their career to the next level, and continue to grow with it. As Performance Marketing Specialist you will draw on your digital skills, specifically paid advertising, to support the wider performance marketing team and will work directly on e-Commerce and lead generation campaigns. You’ll be working alongside our Digital Marketing Specialists to deliver success for our extensive client base across Northern Ireland, Ireland, Mainland UK, USA and further afield in industries such as fashion, hospitality, construction and more.

Digital 24 is a multi-award winning agency in the heart of Belfast. We’re certified Google Partners, as well as Facebook ads Partners, and we wear our badges with pride. We’re small but are delivering better results, with more agility and efficiency, than larger agencies in Northern Ireland.

We provide a range of services for our clients including Social Media Management, Paid Advertising (Google ads, Google Shopping, Youtube, Facebook ads, Pinterest ads, Twitter ads, LinkedIn ads, Bing and more), Content Marketing, Email Marketing and SEO.

Digital 24 works with flexibility at the heart of our ethos. The team works remotely with the option to drop in to our offices based in Belfast if that’s your preference.

Agency life can be scary. We’re not going to lie, it can be fast-paced and high-pressure at times but we’re serious about our employee satisfaction. That’s why we offer a competitive salary, a range of perks and performance-based bonuses.

Perks:

  • Annual performance-based bonuses
  • Flexible working hours
  • Remote working
  • Growth opportunities through training
  • Private healthcare
  • Pension scheme
  • Team bonding getaways
  • Genuinely supportive + friendly work environment

What you’ll need to succeed:

  • Drive and ambition
  • Proactive hands on approach
  • Attention to detail
  • Analytic minded, focused on delivering KPI metrics
  • Understanding digital marketing strategies
  • Team player
  • Ability to work remotely

Who you are:
You’re an intelligent self-starter who can prioritise work and manage your own deadlines under pressure.

You have managed paid advertising campaigns across Facebook ads and Google ads before. You work to keep your knowledge up-to-date in these areas, staying aware of any impending updates that may affect your work.

You have enough technical skills to learn how to set up conversion tracking using Google Tag Manager, Google Analytics, Facebook ads Events Manager, and Google ads as well as through APIs such as Shopify, Wix and WordPress. {NB – full training will be provided in these areas}.

You have great communications skills, both internally and with clients. You will be required to keep your team and clients up to date regarding performance and progress on projects. At times, you may need to present proposed campaigns to prospective or existing clients.

You work well both on your own and as part of a team. The Digital 24 team are a self-directed bunch, who get to follow their nose when it comes to strategic direction in many cases. But, you won’t only be managing clients by yourself. Some of our larger clients have multiple specialists working together to drive the success of their online campaigns. You will also be working closely with our Performance Marketing Director and Specialists to strategise client success each quarter.

Data is at the heart of how you work. We’re data-driven marketers and we like to see when individuals share this trait. All of your strategies and recommendations are backed by solid historic or industry data. You like to work towards industry benchmarks each month.

We all make mistakes. But, as you can imagine, little mistakes can mean a lot to clients when we’re dealing with their marketing spend. As such, you will need to be meticulous with your work. This includes good spelling and grammar skills!

You have a strategic mindset, built from a holistic understanding of marketing and the relationships between online campaigns.

First and foremost, we are seeking a suitable candidate who has a driven mindset and enough experience to grow into the role if necessary. The candidate will be offered training if there are areas in which you require upskilling.

What you’ll be doing:

  • Managing client accounts across a range of industries, working within set budgets
  • Building and maintaining strong relationships through liaising directly with your clients
  • Strategising, planning and managing digital ad campaigns on Google ads, Facebook ads & more
  • Identifying trends and insights, optimising spend and performance based on the insights
  • Working well towards set KPIs based on individual client needs
  • Preparing regular reports that provide insights on performance to strategise future campaigns
  • Forecasting performance, strategising and presenting recommendations for digital marketing success ahead of time
  • Supporting the Performance Marketing Director and Specialists on a range of advertising projects
  • Maintaining an up-to-date understanding of best practices for advertising
  • Generating proposals for prospective clients, inclusive of competitor and industry research
  • Strategising and implementing Email Marketing strategies using tools such as Mailchimp & Klaviyo {training can be provided}

Here’s what we like to see:

  • GSCEs in English and Maths
  • BSc/BA in Marketing or relevant field
  • 3+ years experience in a Digital Marketing role is desired. 2+ years is required.
  • The ideal candidate will have experience marketing in the eCommerce space but this is not a requirement
  • The candidate will ideally have up-to-date marketing qualifications including Google Certificates (Learn Digital with Google)
  • Experience running digital advertising campaigns using platforms such as Facebook ads, Google ads (including Search, Video, Shopping and Display) and LinkedIn ads
  • Experience using web analytics tools such as Google Analytics and Google Tag Manager
  • Strong creative capabilities
  • Strong copywriting skills
  • Strong technical skills
  • Excellent communication and interpersonal skills

To apply, please email niamh@digitaltwentyfour.com with an introduction and a link to your LinkedIn profile or attach your CV. Closing date 9am 8th March 2022