Paid advertising has become an essential part of any marketing strategy. However, it takes more than just throwing money at ads, especially Facebook/Instagram ads, to see a significant return on investment. To truly maximise the benefits of Facebook ads, advertising on both Facebook and Instagram, you need an advanced strategy.
In this detailed session, Meghan will cover:
- Choosing the right objectives for your KPIs
- The importance of audience testing and how to do it
- Creative testing and optimisations for placements
- Bonus: An audience testing strategy structure, built by Digital 24, that you can screenshot and try for yourself!