In a surprise announcement, Twitter owner Elon Musk has revealed that the social media platform will be rebranded to “X”. The move comes after Musk has been vocal about his desire to make Twitter a more “free speech” platform, and he has said that the new name reflects this goal.
The “X” logo was first revealed by Musk on Twitter on Sunday, July 23rd. The logo is a simple black X on a white background, and it is a departure from the company’s iconic blue bird logo. Musk has said that the new logo is “more modern” and “more representative of the future of Twitter”. From Monday 24th July 2023, #TwitterX started trending on Twi-oh, oops, we mean “X”.
The rebrand to “X” is the latest in a series of changes that Musk has made to Twitter since he acquired the company in October 2022. Musk has also introduced new features to the platform, such as an edit button, and he has said that he plans to make Twitter more transparent and accountable.
What do we think of the rebrand to “X”?
We think the rebrand to “X” is a bold move by Elon Musk. The new logo is certainly more modern than the old blue bird logo, and it could help to attract a new audience to Twitter. However, we also think that the rebrand could alienate some long-time Twitter users who are attached to the old logo. Only time will tell whether the rebrand to “X” will be a success. However, it is clear that Musk is determined to make Twitter his own, and the new logo is a sign of his vision for the future of the platform.
One question we personally had was “OK so it’s “X” now, but it’s still on Twitter.com. That’s weird, right? Well, try and go to x.com and see where it takes you now. It appears Twitter have really seriously rolled out this change, buying the new URL domain and all.
Here are some additional thoughts on the rebrand to “X”:
- The new logo is a departure from Twitter’s past, but it is also a reflection of Musk’s vision for the future of the platform.
- The rebrand could help to attract a new audience to Twitter, but it could also alienate some longtime users.
- Only time will tell whether the rebrand will be a success, but it is clear that Musk is determined to make Twitter his own.
What Twitter users think of Twitter X…
The Twitter Bird was a decent brand, it is friendly and conveys what Twitter is about, social messaging, calling out to other people
— Louis 🇬🇧 🇪🇺 〓〓 💙 Defend the right to vote (@LouisHenwood) July 24, 2023
To me, the bird represented Freedom/Happiness. X says opposite.
— Ashley 🇺🇦 ✌️#GloryToUkraine (@CitizenOfGlobe1) July 24, 2023
So Twitter Blue will now be called X Blue?!
This rebrand is beyond parody. Good luck with that on your bank statements. pic.twitter.com/RLwFxSZglw
— Darshan Sanghrajka – @chiefchimpanzee on Threads (@chiefchimpanzee) July 24, 2023