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What exactly does a digital marketing agency do?

It’s no longer optional for businesses to have a strong online presence. But, digital marketing is, no surprise, a full time job. Globally, we’ve seen lots of companies underestimate the skill required to successfully market their businesses online – whether that’s taking it on themselves or assigning it to a one-person team because, hey, how hard can it be? That’s where hiring in a team of experts can really help whether it’s getting started or growing your business from point A to point B. Especially for SMEs where hiring an agency can often be more cost-effective than trying to build out an experienced in-house team. But what exactly does a digital marketing agency do?

Well, the short answer is lots. The long answer is that digital marketing agencies can do a range of different things. You can find digital agencies that specialise in a particular area or ones that are a little more holistic in their skillsets. For us, we’re a bit of both. We have specialised teams in areas like social advertising, Google ads/PPC, SEO, email marketing, social media management and growth as well as content creation. So, for us, we’re specialists as part of a holistic agency. As a summary, here’s just some things we do for our clients day-to-day: 

  • Run social media advertising – setting up new ads and optimising them as per best practices to meet and exceed client KPIs
  • Design & schedule social media posts – designing to fit clients’ brand style and tone and driven towards growth and engagement on platforms
  • Content creation – using high-end equipment to deliver research-backed content driven towards client needs
  • Data analysis – reviewing data from digital marketing efforts using a range of platforms to keep on top of trends, user insights and effects of marketing
  • Run PPC/Google advertising – developing strategies fit to the clients’ needs and budgets based on in-depth market research, optimising for optimal results
  • Auditing SEO performance & optimising websites – using high-end software to deep dive into a website’s technical health and reviewing the market for strategic direction as well as implementing fixes to help improve ranks
  • Reporting – reviewing data and writing reports for clients to keep them in the loop on their performance towards their set goals and detailing any strategic recommendations for digital marketing
  • Writing SEO-driven blogs – fresh content is key for visibility and user experience for many clients. So, we develop SEO-driven content based on research and use these to help add fresh, ranking content on our clients’ sites
  • Digital marketing strategy – conducting in-depth research, we develop comprehensive strategies for businesses of all shapes and sizes to help them maximise their digital presence and meet their objectives. Using our knowledge of a range of different digital marketing services, our strategies are renowned for being actionable, creative and data-driven
  • Designing & scheduling email campaigns – bespoke to the company, we develop email marketing campaign strategies unique to the target market and season. We send these to segmented lists, maximising their performance.
  • Strategising & implementing email marketing flows/automations – developed to fit your product or service, we use platforms like Mailchimp, Klaviyo and more to strategise and send flows/automations to users. Automations are those automatic emails users get when they do something (something to trigger a flow) like add a product to their cart but not purchase it, fill in a particular lead form, or complete a purchase, for example

Agencies like us will work towards meeting particular KPIs to help grow the businesses they work with – depending on what they’re after. So, you can expect to have that early discussion around what you want digital marketing to do for your business – whether that’s to increase your sales, gain new prospective leads, re-engage your existing clients, grow your social media presence (growing your followers and engaged users) or something else. Month on month, your agency will work towards and report on your KPIs based on what marketing services you select. They may even advise on expanding or retracting your marketing efforts in particular areas at any point. 

At Digital 24, we take a holistic approach to digital marketing. We’ll work closely with you to understand your unique business goals and develop a customised strategy that delivers measurable results. The best part is, we don’t tie you into a contract like other agencies. The reason for this is because if you’re not comfortable spending money during a particular period on your marketing – who are we to force you? If you’re interested in working with a digital marketing agency, give us a shout and we’ll set up a call to arrange your free proposal! 

Picture of Meghan Semple

Meghan Semple

I'm Digital 24's Performance Marketing Director. My bread and butter's in advertising on channels like Facebook and Google as well as others like TikTok, Pinterest and LinkedIn... However, I'm quite a data-driven person and love chatting all-things tracking, analytics and even some SEO!