Dromona rebranded in May 2021, which meant a new website, a new look and tone of voice. Due to the fact butters and cheeses looked a bit different on the shelves, Dromona wanted to work with influencers to raise awareness of the new packaging but celebrate the fact that it still has the same great taste.
Who doesn’t love a cheese toastie, right? So we decided the best approach would be to collaborate with a well known bread brand in Northern Ireland to help celebrate the new look for Dromona’s cheese and butter.