Content Marketing

How to develop a 12month content plan by Digital Twenty Four

Content Marketing – How to develop a 12month content plan

Content Marketing / By

Establishing a fully functioning 12-month content marketing plan is a crucial component for any business success. It helps you establish and promote your brand more effectively and cost-efficiently. Through creating relevant, engaging and compelling content, such as blog posts, videos, and social campaigns you will reinforce your brand as being reputable and trustworthy and will …

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What is 'content shock' and why you need to know about it by Digital 24

What is ‘content shock’ and why you need to know about it

Content Marketing / By

Over the past 5 years, we’ve become more accustomed to the notion of Content Shock. Social media channels are becoming immersed with hundreds of thousands of brands and businesses mass-sharing content from websites and blogs. Facebook alone have stated that typically one person could be exposed to over 1,500 stories from friends and pages they’ve …

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Copy vs Content

Content Marketing, Digital Marketing / By

There’s a lot of terms thrown about in today’s digital marketing landscape, and two that I hear a lot interchangeably are ‘content manager’ and ‘copywriter’. While both are undoubtedly important, why are there even two terms for something that seem largely like the same thing? Let’s take a look at what each of these disciplines …

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