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Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns …

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What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.5 Update

Many marketers right now (us included) are pulling their hair out over ‘the absolute end of the world as we know it’, otherwise known as Apple’s latest impending update; iOS14.5. With warning messages plastered all over our Facebook ad accounts, we have to ask – what is it, does it affect me and, of course, …

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Struggling To Make FB Ads Pay?

Struggling To Make Facebook Ads Pay? Let Us Show You How

Digital marketing can be a wonderful thing for businesses of all shapes and sizes. It allows them to take their message directly to the consumer on the social platforms that matter the most to them. It reduces the need to rely on old-fashioned “spray and pray” campaigns across various media outlets. You no longer need …

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A comparison of PPC: Facebook Ads & Google Ads

A comparison of PPC: Facebook Ads & Google Ads

For many people, the internet is one of two things: Google or Facebook. For those who love social media, Facebook is the default choice, providing practically everything that they need, right there in the platform itself. For the rest, it’s Google – the search engine that seems to have the ability to answer any question …

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how to set up dynamic product remarketing on facebook

Why You Should Be Doing Facebook Dynamic Remarketing

When it comes to your online business, is your main objective to close the gap on cart abandonment, increase transactions and sales revenue, ultimately bringing in more sales at a lower cost?! We would hope that this resonates with most business owners, whether or not you know what dynamic remarketing is or even what reducing …

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GDPR Facebook penalties Digital Marketing Digital 24 Northern Ireland Belfast

No Privacy Policy? With GDPR You Can Expect A Facebook Penalty

With the GDPR changes now in place, Facebook will charge you a PENALTY if you don’t have a Privacy Policy on your website? So if you’re running Facebook Ads, you need to have a Privacy Policy. Period. And if you don’t know how to make one… use this one  from a generic recommendation. That’s right, …

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Facebook ads are changing by Digital Twenty Four

Facebook ads are changing – are you prepared for the changes

May 25th will see the biggest change in privacy law since the data protection act was introduced in 1998. Yes, GDPR has finally arrived and consequently our email inboxes are being bombarded with opt-in/opt-out emails. These emails are the first step that companies are taking to gain your consent for future marketing. Behind these emails …

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