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Email Marketing: The ultimate guide for digital marketers

Email marketing is one of the most efficient and cost-effective ways to reach a large audience. It helps digital marketers to create better relationships with their customers, build brand loyalty, and increase sales. This guide will provide an overview of the basics of email marketing, its benefits, and how to create an effective email marketing strategy. By the end of this guide, you will have a comprehensive understanding of what it takes to leverage email marketing for your business.

The basics of email marketing

Email marketing has evolved over time from simple newsletters into a highly targeted and measurable form of communication between businesses and consumers. It’s important to remember that email marketing is not just about sending out mass emails; it’s about providing information on demand and communicating with consumers in a way that helps them make decisions based on what they need at that moment in time. This direct communication can be used by marketers to drive sales, improve customer loyalty and satisfaction, increase brand awareness, or encourage repeat business.

Benefits of email marketing

While email marketing may seem old-fashioned, it is still the most effective way to communicate with customers. According to email marketing software provider MailChimp, email is the “most trusted source of information when making purchase decisions.” 

It’s easy to set up and get started. Email marketing can be set up in minutes with little overhead cost or technical knowledge required at the beginning. Pick an email software tool that works for you and your business such as Klaviyo, Mailchimp or Hubspot, amongst many others out there. With more than 2 billion active email accounts worldwide, there’s no doubt that emails are still a powerful tool for reaching your customers. And you don’t have to be a big company like Amazon or Netflix to use email marketing—even small businesses can benefit from this type of communication due to its ease of use and setup. If you are a small business and have never tried email marketing before, don’t worry we have the perfect blog to get you started with email marketing for beginners.

Personalisation and customisation are the two unique selling points for email marketing. Email marketing allows you to create content that speaks directly to consumers. Consumers enjoy receiving offers from brands that are based on their actions or what they are interested in. Email marketing and personalised content allows you to further develop and nurture this relationship with your customers.

Creating an effective email marketing strategy

Any business that wants more visibility and engagement with its customers should consider using email marketing but how can you make sure it’s effective? By creating an email marketing strategy before you get started. This is the starting point for your email marketing strategy.

Getting clear on your goals and expectations will set you up for success. Determine what you want to achieve with your email marketing campaign. Is it to generate leads, increase sales, or build brand awareness?

Once you have defined your goals you must consider how to build your list. Where will users sign up? How will they know to sign up? Start by collecting email addresses of your target audience through various channels like through your website and your social media.

Sort and segment your list. Divide your email list into groups based on demographics, interests, and behaviour. This allows you to send targeted and personalised messages and keep your customers happy. Customers will be more likely to open emails that speak directly to them on things they are interested in.

Consider the content you will use, images, graphics, tone of voice and what visual elements the users will see. Write engaging subject lines, headlines, and body copy that grabs the attention of your audience and encourages them to take action. Don’t forget to consider mobile optimisation for your email content.

Test, test, test! Test different elements of your emails such as subject lines, send times, and content to see what works best. Use analytics to track the performance of your campaigns and make adjustments accordingly.

By following these steps, you can create an effective email marketing strategy that helps you achieve your business goals and build strong relationships with your audience.

Email marketing is an effective and powerful tool for digital marketers to reach their customers in a personalised way. It provides businesses with a great opportunity to engage with their target audiences, build relationships, and create brand loyalty. By implementing an effective email marketing strategy, digital marketers can benefit from increased leads, higher conversion rates and an improved customer retention rate. If you would like to find out more about how Digital 24 can help you with your email marketing, get in touch.

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Niamh Taylor

I am the Founder and CEO of Digital Twenty Four. I’m an award winning digital marketer who took a risk, and left the safety of a well-paid, super safe in-house head of marketing role to launch Digital Twenty Four in May 2015. But -it was a risk worth taking because I now own a brilliant company, with a brilliant reputation, and with the best humans working within it. And an award-winning digital marketing expert with over 20 years experience in marketing.