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How to link your shop to Instagram

Are you looking for a way to increase traffic to your online shop? If so, you should consider linking it to Instagram. Instagram is a social media platform with over 2 billion monthly users, and it continues to grow daily. By linking your shop to Instagram, you can expose your products to a large audience of potential customers. So let’s discuss the steps necessary to link your shop to Instagram. We will also provide tips for using Instagram as a marketing tool for your business and how you can drive more sales through your page.

What Is Instagram Shopping?

Instagram shopping is a feature that allows businesses to display their products directly on Instagram. An Instagram shop allows businesses to upload products to the platform and then tag these products in their posts. Customers can then click on these tags to view pricing and purchase information for the product. Instagram shopping will increase the visibility and reach of your business, making it easier for potential customers to find and purchase your products.

What Can You Do With An Instagram Shop?

With an Instagram commerce platform, you can upload various products to your store and link each product to external websites or landing pages. You can also add tags to your photos for direct-to-cart purchases, which will allow customers to purchase your products without having to navigate away from the Instagram platform. In addition, Instagram ads will now also allow for product tags which will direct customers straight to the Instagram shop where the purchase can be completed.

You can also create collections of products and organise items by various categories such as season, themes, new arrivals, gifts, or any other category for specific items. This can help to make your shop more interactive and appealing for your customers, as they will be able to browse your products more easily on Instagram.

Furthermore, an Instagram shop will allow businesses to upload product details, such as product descriptions, sizing options, and price information. This can help to make your shop more professional and accessible for customers. Product detail pages will also make it easier for customers to learn more about your products and ultimately help them to make a purchase decision.

Instagram checkout is another feature that allows customers to make a purchase directly from the Instagram app. With this feature, businesses can integrate payment processing capabilities into their checkout process, making it easier for customers to complete a purchase. Instagram checkout means that customers will no longer be diverted to a business’s website but, instead, be allowed to check out on Instagram itself.

How Do You Link Your Shop To Instagram?

  1. The first thing you need to do to link your shop to Instagram is to ensure that it’s the right choice for your business. By reading through Instagram’s commerce eligibility requirements, you will be able to determine if Instagram is the correct place to sell your products. You will also need to confirm that your Instagram profile is either a business or creator account to be eligible to sell on Instagram.

Once you have confirmed that your products are eligible to sell on Instagram, you can then link your shop to the various pages. You will also need to ensure that your business has its own website domain and then link your Instagram page, website, and Facebook page together.

The final step to part one is registering a business manager account if you don’t have one already. A business manager account will give you access to create your shop through the commerce manager. Business manager will allow you to manage all different aspects of your Instagram business account.

  1. The next step is to determine how you will set up your Instagram shop. You can use the Instagram commerce manager to set up your shop, or you could use another platform supported by the Instagram platform. Another way to get your store up and running is directly through the Instagram app.

Depending on your abilities and preferences, you can choose to set up your shop using one of these methods. However, setting up a store is not always easy for those who don’t understand the ins and outs of social media platforms. For most businesses, it is easiest to contact a digital marketing agency for assistance on how to set up your Instagram shop.

  1. Once you have set up your Instagram shop, the next step is to finalise the last few details in the commerce manager. You will need to decide how your customers will complete their purchases by selecting your preferred checkout method. Then you will need to decide if your shop will be linked between multiple platforms or only Instagram. For example, you can decide to link your shop between Facebook and Instagram to utilise a wider customer base.

The next step will be adding your product catalogue to your Instagram shop or creating a new catalogue using the Instagram commerce manager. Remember to always add product descriptions, photos and prices so that your potential customers know exactly what they are purchasing.

And finally, review your shop, review it again, and once you’re happy with the quality of your Instagram shop and feel that it is ready to go live, you can submit it to Instagram for the final review. If the Instagram team approves your shop, you will be ready to sell on Instagram and start growing your business!

How Can You Use Instagram As A Marketing Tool To Drive Sales?

Choosing a strong and consistent brand identity is one of the most important things to consider when using Instagram as a marketing tool. This will help you to stand out from other brands on Instagram, making it more likely that customers will be drawn to your posts and products. You should also ensure that your content is high-quality and relevant, as this will help you to reach your target audience and connect with potential customers.

Another key aspect of using Instagram effectively as a marketing tool is building your audience and engaging with other platform users. This can be done by using hashtags, liking and commenting on posts, creating Instagram stories or running regular giveaways or contests. Additionally, it is important to regularly post new content, as this will help you to stay top of mind for your followers and potential customers.

One final tip for using Instagram as a marketing tool is to optimise your profile and ensure that all the information provided is up-to-date. This includes adding links to your website, email addresses, or other social media accounts and high-quality photos, descriptions and tags that accurately represent your business or brand. 

With these tips in mind, you can start using Instagram to drive sales for your business today!

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Laura McCourt

I am Digital 24's Social & Content Coordinator. I focus on all things social media, content creation, video creation & editing, and blog writing. Right now, I'm diving into the massive world of SEO!