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That’s the way the cookies crumble: A guide to the cookieless future

Marketers have been awaiting this announcement for some time. In 2024, the cookie is crumbling. That’s according to Google, anyway. Google themselves released the following statement:  “To facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp up third-party cookie restrictions to 100% of users from […]

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