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What it’s really like to work in a digital marketing agency

I began my journey into agency life just little over a year ago. If anyone had of told me about the amount of knowledge I would gain in over a year, the opportunities I have been presented with and the amazing clients and results I have gotten to work with, I probably would have laughed at them. I started life at Digital 24 in February 2021, slap bang in the middle of a pandemic, working from home and meeting my colleagues for the first time over Google Meet. I knew I was meeting for the first time a team of experts in digital marketing and a group of individuals who were way above my expertise in marketing. It was a daunting experience because digital marketing agencies are always portrayed as the best of the best in the marketing world. Here I was getting to work with the top digital marketers in Northern Ireland and I couldn’t wait to get started.

It can be difficult for marketers to navigate a career path in the marketing world. There are so many options, routes and types of companies to choose from. However working at a digital marketing agency holds a whole host of benefits for ambitious marketers. 

Every Day Is Different

No two days are ever the same in a digital marketing agency. So don’t ever think boredom or complacency will be an issue. With a variety of clients in a variety of industries and all having different digital marketing needs, you are certainly kept on your toes. Everyone on the team works on a number of different client accounts. I get to work with insurance companies, jewellery companies, building contractors, solicitors, fashion boutiques and so many more.  This allows us marketers to wear a variety of hats as we are presented with a range of challenges and opportunities. You need to be able to adjust your approach and mindset for each client and their needs.

Continuously Growing Your Skillset

I initially did not have much experience when it came to Facebook Ads, Google Ads and I didn’t even know what Google Tag Manager was. Imposter syndrome can set in fairly quickly in the fast paced life of a digital marketing agency but I knew I was hard working and ambitious and that had to stand for something. The first six months at Digital 24 were definitely a ring of fire. I learned more in that six months than I did in 3 years of working as a Marketing Executive. This growth still continues every day. Digital marketing is continuously evolving, it can be very difficult to keep up with the changes. By continually upskilling in all the areas of digital marketing in an agency like Digital 24, my skill set is always growing. 

Team Support

The biggest difference between working as a standalone marketing executive in a company and an agency? Support. During my first 6 months I was upskilled in all areas of digital marketing, from SEO, digital advertising, website builds, audits, organic social media and every area of marketing you can think of. It was intense and I had a lot to learn but I was determined. No matter what challenges I came across, however many silly questions I thought I had there was always someone to help. A quick text and then a call and I had the support I needed. I had never experienced this support in a marketing role before and as such I asked more questions. I was dying to learn more. I was provided with a safe environment to grow and find my niche with the support of like minded individuals. I get to work with people who share my passion for marketing. That in itself is unique to working in a digital marketing agency. There is an all hands on deck approach in agency life and as such you will always have that team support available, especially in Digital 24.


There is no denying the reward that comes with working at Digital 24. I’m not talking about monetary values or spontaneous trips to sunny countries. I’m talking about the reward of helping small businesses reach results they never thought they were capable of. The reward of teaching other small businesses about marketing. The reward of seeing yourself grow and evolve as a digital marketer. I have never felt as passionate about marketing as I do now working for Digital 24. Agency life rekindled the passion I had for marketing when I first chose it as a career path. It gave me the opportunity to find excitement in work again and enjoy what I do. Working for a digital marketing agency gives you motivation and drive like no other and that in itself is a reward.  

Agency life and life at Digital 24 is not for the faint hearted. It’s a place for ambitious, creative, meticulous and hard working individuals. That is exactly what the team at Digital 24 are and so much more.  It is challenging, but rewarding. It is fun but it is also hard work. We are always on the lookout for more like minded individuals, so if you think you fit the bill why not send us an email and introduce yourself. 

Picture of Niamh Taylor

Niamh Taylor

I am the Founder and CEO of Digital Twenty Four. I’m an award winning digital marketer who took a risk, and left the safety of a well-paid, super safe in-house head of marketing role to launch Digital Twenty Four in May 2015. But -it was a risk worth taking because I now own a brilliant company, with a brilliant reputation, and with the best humans working within it. And an award-winning digital marketing expert with over 20 years experience in marketing.