Winner CIM Best Agency NI

Google ads

What is Quality Score & how it affects your Google ads?

Google’s mission is to organise the world’s information and make it universally accessible and useful. This is why every time we search for something or ‘Google it’ the results are exactly what we are looking for and saves us a lot of time and effort. Quality score is Google’s rating of the quality and relevance …

What is Quality Score & how it affects your Google ads? Read More »

Google ads is phasing out Expanded Text Ads (“ETAs”) for Responsive Search ads (“RSAs”)

According to Google, as of June 2022, advertisers using the Google ads platform will no longer be able to create or edit Expanded text ads with many marketers seeing the notification we have shown above. This was announced on August 31st 2021. Back in August 2020, Search Engine Land stated, “RSAs represent where Google is …

Google ads is phasing out Expanded Text Ads (“ETAs”) for Responsive Search ads (“RSAs”) Read More »

google ads ppc no-nos - how to get yourself banned from advertising on google

Google Ads PPC No-Nos – How to get banned from advertising on Google

Google likes its rules. After all, they’re part of the reason the company is so valuable today. So when people break them on the platform, it can lead to all kinds of gruelling punishments. Google’s PPC ads are a big part of its business. While the company is often heralded as a tech giant, the …

Google Ads PPC No-Nos – How to get banned from advertising on Google Read More »

A comparison of PPC: Facebook Ads & Google Ads

A comparison of PPC: Facebook Ads & Google Ads

For many people, the internet is one of two things: Google or Facebook. For those who love social media, Facebook is the default choice, providing practically everything that they need, right there in the platform itself. For the rest, it’s Google – the search engine that seems to have the ability to answer any question …

A comparison of PPC: Facebook Ads & Google Ads Read More »

The pros and cons of machine learning in google ads ppc

The pros and cons of machine learning in google ads ppc

Machine learning might seem like yet another tech buzzword, but it’s actually a concept that is worth understanding and learning about thanks to the implications it has on current-day technologies and the growth and scalability of future services. One such example that we can actually see being used today is Google’s implementation of machine learning …

The pros and cons of machine learning in google ads ppc Read More »