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Have you been using Google Analytics 4 (GA4)? If so, you might be excited to learn about a new metric that’s been added to help you measure user engagement and the quality of the traffic you’re sending from your marketing channels: User Key Event Rate. What is the user key event rate? The user key […]
There’s a new metric on GA4: User key event rate Read More »
Google Analytics 4, GA4 for short, is the latest and most advanced version of Google’s flagship web analytics platform. GA4 offers several powerful new features and enhancements over previous versions, making it an essential upgrade for any business that relies on accurate website data to make informed decisions. In addition, GA4 is free to use
Why you should move to GA4 now Read More »
We’ve been using Google Analytics UA for over a decade now. Although maybe not the most user friendly upon its introduction, finding those hidden tools and tricks always made data feel just a little bit more fun to work with. In a way, familiarity has led to attachment over the years. For me, anyway. I
Why I’ve changed my mind about Google Analytics 4 (GA4) Read More »
Google Analytics has been going through some major updates. And it’s not just the name: everything has changed. We’re now officially transitioning from our beloved Google Analytics UA to Google Analytics 4. In case you don’t know what we’re talking about, let us explain: in late 2020, Google renamed its App + Web properties to
GA4: How to set up Google Analytics 4 Read More »
