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Digital marketing

A beginners guide to google tag manager

A Beginner’s Guide to Google Tag Manager

If you’re advertising online and not using Google Tag Manager to help measure your results, our only question is… Why not? The answer we hear most often is that ‘it’s too complicated’ or even more concerning, ‘what is Google Tag Manager?’ If these are questions that you’re asking yourself and you have been putting off …

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ga4 set up

GA4: How To Set Up Google Analytics 4

Google Analytics has been going through some major updates. And it’s not just the name: everything has changed. We’re now officially transitioning from our beloved Google Analytics UA to Google Analytics 4. In case you don’t know what we’re talking about, let us explain: in late 2020, Google renamed its App + Web properties to …

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What is Quality Score & how it affects your Google ads?

Google’s mission is to organise the world’s information and make it universally accessible and useful. This is why every time we search for something or ‘Google it’ the results are exactly what we are looking for and saves us a lot of time and effort. Quality score is Google’s rating of the quality and relevance …

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filming short form video content on phone

The Rise Of Short-Form Video – Why TikTok & Reels Are Changing The Game

Let’s face it, who doesn’t love videos? Cute animals, fun facts, recipes, you name it – there’s a video of it. Video content is without question one of the most influential mediums in the digital space and it’s only growing. Consider the last time you used your phone — you’re probably reading this on it …

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become a successful content creator

4 Ways to Become a Successful Social Media Content Creator

Content creators are everywhere and the marketing potential and virality of a brand is without a doubt empowered by the content creation movement we’re living in today across social media. All it takes sometimes is to walk down a street and you will see someone either creating content or watching it, whether it be teenagers …

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marketing after graduating

How to Gain Experience in Digital Marketing as a Student or Recent Graduate

We’ve all heard it said before, and it remains as relevant as ever. It’s the ultimate struggle faced by almost every student or graduate out there: You need experience to get a job, but you need a job to get experience. Unfortunately landing a job in some industries, such as marketing and digital marketing, are …

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Top 5 Best Free Online Digital Marketing Learning Resources From a Recent Graduate

The digital marketing world can be an extremely competitive landscape to break into as a student or recent graduate. With hundreds of your peers having the same qualifications and levels of experience, it’s important to give yourself the edge to stand out to potential employers if you want to find work in the industry.  There …

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