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retention

graphic showing magnet attracting customers an analogy for retention

Is it essential to have a retention strategy?

Businesses often focus on customer acquisition – pouring resources into attracting new customers. However, while getting people to notice your brand is important, keeping them engaged is what drives long-term success. This is where a retention strategy comes into play. But is it essential to have a retention strategy in your digital ads? Absolutely! Let’s […]

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Small marketing agency team of 3 women smiling at a shared laptop screen

Does working for a small agency boost your career, or hold it back?

Over the past nine years at Digital 24, we’ve met many talented people. It’s not uncommon for candidates to wonder whether working for a small agency might limit their career prospects. They often ask, “Does working in a small agency hinder my career?” Our answer is simple: “Have you seen the career paths of our

Does working for a small agency boost your career, or hold it back? Read More »