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tiktok ads

tiktok brand safety

TikTok’s new ad placement control features: Category & vertical exclusions

TikTok understands the importance of brand safety and alignment, which is why they’ve made significant improvements to their TikTok Ads Manager tool. Advertisers now have greater control over where their ads appear thanks to two new features: Category Exclusion and Vertical Sensitivity. TikTok states: “The new controls go above and beyond common industry standards and […]

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tiktok dashboard

Analysing TikTok Ad Metrics: How to Measure Success

TikTok: where creativity meets results! If you’re running ad campaigns on this dynamic platform, it’s crucial to know whether your efforts are hitting the bullseye or missing the mark. That’s where measuring ad success swoops in to save the day!  In this blog post, we’ll unravel the significance of ad metrics and how they play

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target ideal audience tiktok ads

TikTok ads: How to target your ideal audience

As one of the fastest-growing social media platforms, TikTok has taken the world by storm with its short-form videos, catchy sounds, and engaging challenges. Having been downloaded more than 3.5 billion times since its launch, it’s no wonder that businesses are tapping into TikTok’s potential to reach their target audience. However, simply having a presence

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Tiktok vs facebook & instagram

What platform should I be advertising my business on? TikTok vs. other platforms.

You know what they say, “out of sight, out of mind.” That’s why social media advertising is essential to keeping your business at the forefront of your audience’s minds. But with so many platforms to choose from, how do you know which one to invest your £££’s into? Well, you’re in luck because that’s exactly

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