Winner CIM Best Agency NI

January 2023

history of facebook ads and learning facebook ads

A brief history of Facebook & what it’s like to learn Facebook ads in 2022-2023

Facebook is one of the OG social media platforms. Roughly 36.8% of all the people on this planet use Facebook today. Yep, that’s 2.91 billion people. These figures make Facebook the most used social platform worldwide. Love it or hate it, the social giant is a must-have social media channel for marketers.  With the ability …

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google-analytics-4-dashboard

Why I’ve changed my mind about Google Analytics 4 (GA4)

We’ve been using Google Analytics UA for over a decade now. Although maybe not the most user friendly upon its introduction, finding those hidden tools and tricks always made data feel just a little bit more fun to work with. In a way, familiarity has led to attachment over the years. For me, anyway. I …

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