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You’ve optimised your ad copy. Nailed your audience targeting. Strategised your budget. So why are your campaigns still underperforming? Here’s a wild idea: it might not be your strategy. It might be seasonality. That sneaky, often-overlooked culprit that can tank your results and it’s not because you’re doing something wrong, but because you’re doing it […]
Is seasonality secretly ruining your ROI? Read More »
Spring is in the air, the season of fresh starts, decluttering, and yes, giving your marketing performance a much-needed dust-off! When was the last time you took a step back and properly audited your website, digital ads, and overall online presence? If it’s been a while, don’t worry, we’ve got you covered with a practical
Is it time to “spring clean” your marketing performance? Read More »
Frequency refers to the number of times a single user is exposed to the same ad within a specific time frame. For example, if your ad appears five times to the same individual over a week, the frequency for that user is five. While it’s important to ensure that your audience sees your ad enough
Frequency capping in Meta advertising Read More »
Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event? Extending Black Friday
Should you have different digital strategies for Black Friday & Cyber Monday? Read More »
As we make our way through 2024, it’s crucial for your business to stay up-to-date online. That’s why we have created a digital health checklist that will focus on 6 key areas that will ensure your business is running at digital excellence🔥 Let’s start this year together on the right foot and ensure you’re business
Elevate your business: Unleashing digital excellence in 2024 Read More »
As we begin the new year many of us are planning ahead and mapping out our digital marketing strategies for the year to come. We know that what worked in 2021 may not work the same way in 2022 as times and consumer demands change, so to get the best possible results for our clients
The Ultimate Guide To Digital Marketing Trends For Businesses In 2022 Read More »
Traditionally, brands would create business plans setting out how they would transform inputs into outputs. Usually, it was just a small document that included things like the goals of the company, details on how it would operate, and the ways in which it would acquire customers. Digital plan structures are something similar, except specially tailored
The Best Digital Plan Structure For Your NI Business Read More »
It’s been a turbulent year for social media marketing due to the Covid-19 pandemic causing disruption and chaos for most individuals and businesses globally. Some marketers might be unsure of what the marketing landscape will be like in 2021. One thing we do know is some of today’s social media trends will likely be around
Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy Read More »
