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February 2023

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The benefits of GA4 over Google Analytics UA

Google Analytics is an essential tool for marketers who want to understand how their website is performing, where their traffic is coming from, and how users are interacting with their content. For many years, Universal Analytics (UA) has been the go-to version of Google Analytics. However, Google recently released a new version of the tool […]

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Google SEO

How to do keyword research for SEO: Beginners Guide

If you want to improve your website’s ranking in search engine results pages (SERPs), keyword research is essential. By targeting keywords that potential customers are searching for, you can increase traffic to your site and boost sales. Keyword research can seem daunting, but it doesn’t have to be difficult. In this guide, we’ll show you

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