Reviewing TikTok’s new “smart+” ad campaign type
TikTok isn’t just about catchy dances and viral trends anymore—it’s making serious moves in the advertising game. With the launch of TikTok Smart+ campaigns, the platform is diving straight into automated advertising, going head-to-head with the likes of Google and Meta. But does TikTok Smart+ deliver on its promises? Let’s take a closer look. What […]
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