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LinkedIn Messaging Ads are a unique B2B tool for engaging with likeminded professionals. But opinions on their effectiveness and appropriateness vary widely. Are these ads a clever way to foster meaningful connections, or do they cross the line into annoyance? Let’s explore the pros, cons, and best practices to help you decide if LinkedIn Messaging
Are LinkedIn messaging ads appropriate or annoying? Read More »
Frequency refers to the number of times a single user is exposed to the same ad within a specific time frame. For example, if your ad appears five times to the same individual over a week, the frequency for that user is five. While it’s important to ensure that your audience sees your ad enough
Frequency capping in Meta advertising Read More »
TikTok isn’t just about catchy dances and viral trends anymore – it’s making serious moves in the advertising game. With the launch of TikTok Smart+ campaigns, the platform is diving straight into automated advertising, going head-to-head with the likes of Google and Meta. But does TikTok Smart+ deliver on its promises? Let’s take a closer
Reviewing TikTok’s new “smart+” ad campaign type Read More »
Businesses often focus on customer acquisition – pouring resources into attracting new customers. However, while getting people to notice your brand is important, keeping them engaged is what drives long-term success. This is where a retention strategy comes into play. But is it essential to have a retention strategy in your digital ads? Absolutely! Let’s
Is it essential to have a retention strategy? Read More »
Sure, people hates ads. But, what people hate more is seeing the same ad over and over again that they’re just not interested in. Ugh. This, in a nutshell, is the result of high ad frequency. Ad frequency refers to the average number of times a user sees a particular ad within a specific timeframe.
How to know if your frequency is too high? Read More »
Over the past nine years at Digital 24, we’ve met many talented people. It’s not uncommon for candidates to wonder whether working for a small agency might limit their career prospects. They often ask, “Does working in a small agency hinder my career?” Our answer is simple: “Have you seen the career paths of our
Does working for a small agency boost your career, or hold it back? Read More »
One of the most significant hurdles that marketers running digital ads face is ad fatigue, where viewers become weary of seeing the same adverts repeatedly. This weariness can lead to decreased engagement, lower conversion rates, and a negative perception of your brand. To combat this, it’s crucial to implement strategies that keep your advertisements fresh
How to overcome ad fatigue and keep your audience engaged Read More »
If you’re thinking about advertising on TikTok, you’ve likely come across two popular ad options: Dark Ads and Spark Ads. While both are effective in their own ways, they serve different purposes depending on your marketing goals. So, which one is right for you? Let’s break it down. What are TikTok Dark ads? Dark Ads
TikTok Dark ads v Spark ads: Which is right for me? Read More »
You know what they say, “out of sight, out of mind.” That’s why social media advertising is essential to keeping your business at the forefront of your audience’s minds. But with so many platforms to choose from, how do you know which one to invest your £££’s into? Well, you’re in luck because that’s exactly
What platform should I be advertising my business on? TikTok vs. other platforms. Read More »
Are you using Google Ads to drive traffic to your website? If so, you probably know that getting people to click on your ad is only half the battle. Once they arrive on your website, you need to make sure they have a good experience and take the desired action, whether that’s making a purchase,
Why are landing pages so important for Google ads? Read More »
TikTok is the new kid on the block when it comes to social media platforms, and with over 1 billion monthly active users it is definitely not one to be underestimated. For reference, let’s take a look at some OG’s stats: Facebook has 2.9 billion active users, YouTube – 2.2 billion and Instagram – 1.4
How to set up ads on TikTok Read More »
Black Friday and Cyber Monday is a key time for selling for many businesses globally. With the introduction of digital marketing and online selling, our competitors are no longer just around the corner from us – we’re all competing within the global economy. As such, businesses need to be ship-shape come November to make the
Key Black Friday/Cyber Monday Considerations for 2022 Read More »
