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When you are trying to apply common sense to you optimization efforts of your content so you can provide the best possible content for both SEO and your readers, there are always some myths that are good and bad that get shared and circulate. These can be rather confusing and seld-perpetuating especially when it comes […]
The 5 Most Common SEO Copywriting Myths We Hear In NI Read More »
The purpose of a digital marketing strategy is to enable your company to win in the battle for attention online. So many small NI companies enter the market haphazardly, trying different things here and there, hoping to succeed. But relatively few of them actually create a document that sets out how they’re going to win
10 Reasons Why Every NI Business Needs A Digital Channel Strategy Read More »
We are all currently working through one of the most entrepreneurial eras in business history. Launching a new product and pitching it to a global audience has never been more possible than it has now, even with the fact that competition has never been as fierce. This makes it important for you to utilise clever
How To Structure Your Campaign Plan Read More »
Start-up businesses know that if they want to make headway in the big, bad world out there, they have to dabble in digital marketing. But the field seems so utterly complex and overwhelming, it is hard to know where to start. Fortunately, it’s another place where you can apply the ever-helpful Pareto principle. Just like
Digital Marketing For New Start-up Businesses Read More »
Many marketers right now (us included) are pulling their hair out over ‘the absolute end of the world as we know it’, otherwise known as Apple’s latest impending update; iOS14.5. With warning messages plastered all over our Facebook ad accounts, we have to ask – what is it, does it affect me and, of course,
Traditionally, brands would create business plans setting out how they would transform inputs into outputs. Usually, it was just a small document that included things like the goals of the company, details on how it would operate, and the ways in which it would acquire customers. Digital plan structures are something similar, except specially tailored
The Best Digital Plan Structure For Your NI Business Read More »
We’re living through the worst recession in history – even more severe than the Great Depression. The 20.4 percent contraction in NI and the rest of the UK recorded by the ONS in August is the worst ever for a single quarter. So what are businesses to do? How can they weather this storm and
Your 2021 Recession-Beating Digital Marketing Action Plan Read More »
Whether you run a small business, a large corporation, or you are just keen to improve your personal branding, increasing your online visibility is always going to be an important part of the process. There is a lot of information out there about how to get found online more effectively, but which of it can
New Years Resolution: How To Get Found Online In 2021 Read More »
With an ongoing coronavirus pandemic that no one could have predicted, it is fair to say that 2020 was not just a normal year and a fairly unpredictable one at that. With the hopes that 2021 will sail more smoothly, the same cannot be said for PPC marketing. In normal times, pay-per-click advertising can be
8 Pay Per Click Trends to Get Ready for in 2021 Read More »
There’s no denying that 2020 has been something of an unusual year due to the COVID-19 pandemic. It’s turned most people’s lives upside-down and transformed how many businesses and organisations operate. Some of the changes we’ve noticed include how more people are working remotely from home, and the upsurge in products and services bought online.
6 Key Digital Marketing Trends For 2021 Read More »
Digital marketing became even more crucial than we ever could have predicted in 2020. Due to so many closures of physical stores and office spaces around the world in the wake of the coronavirus crisis, many companies that ran marketing campaigns in these types of places were forced to transfer all their marketing campaigns and
How To Prepare For Digital Marketing in 2021 Read More »
It’s been a turbulent year for social media marketing due to the Covid-19 pandemic causing disruption and chaos for most individuals and businesses globally. Some marketers might be unsure of what the marketing landscape will be like in 2021. One thing we do know is some of today’s social media trends will likely be around
Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy Read More »
