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One of the most significant hurdles that marketers running digital ads face is ad fatigue, where viewers become weary of seeing the same adverts repeatedly. This weariness can lead to decreased engagement, lower conversion rates, and a negative perception of your brand. To combat this, it’s crucial to implement strategies that keep your advertisements fresh […]
How to overcome ad fatigue and keep your audience engaged Read More »
It’s no longer optional for businesses to have a strong online presence. But, digital marketing is, no surprise, a full time job. Globally, we’ve seen lots of companies underestimate the skill required to successfully market their businesses online – whether that’s taking it on themselves or assigning it to a one-person team because, hey, how
What exactly does a digital marketing agency do? Read More »
As we make our way through 2024, it’s crucial for your business to stay up-to-date online. That’s why we have created a digital health checklist that will focus on 6 key areas that will ensure your business is running at digital excellence🔥 Let’s start this year together on the right foot and ensure you’re business
Elevate your business: Unleashing digital excellence in 2024 Read More »
Launching into marketing: My Q4 beginnings As the calendar flipped to January, the digital marketing battlefield seemed to quiet down, and I found myself reflecting on the whirlwind that was Q4. Black Friday and the December deals had put me through the high’s and low’s, testing my ability to juggle tight deadlines whilst trying to
Turning the page: A new beginning beyond the shadows of Q4 Read More »
Social media is always keeping us on our toes. It’s like a kaleidoscope – always shifting and showing us new patterns. Every year, we see trends popping up that rewrite the rules on how we connect, share, and consume content online. And here’s where the Hootsuite Social Trends 2024 Survey comes into play – it’s
Social media trends in 2024: Insights from hootsuite social trends survey Read More »
Achieving higher engagement and boosting sales doesn’t come with a magical formula, much as we might hope for one. In the absence of such a universal solution, we have to rely on proven methods for optimising performance, and that’s where A/B testing saves the day! Navigating Facebook ads can be tricky, particularly at the start
As 2024 approaches, we’re not just stepping into a new year – we’re leaping into a new era of digital marketing, where Artificial Intelligence (AI) isn’t just an addition – it’s the star of the show. A recent study from Hubspot announced that 61% of organisations are now turning to AI, not for its tech
How AI is set to dominate marketing in 2024 Read More »
If you edit or create content at any level, then you can be guaranteed that Canva is your best friend! As the go-to platform for creating stunning designs and graphics, whether you’re a social media manager or a small business owner, Canva provides an array of tools to help you bring your creative visions to
5 brilliant Canva tools you might not be using Read More »
TikTok, the wild and wonderful world of short-form videos that has taken the social media landscape by storm! If you’re a savvy marketer looking to make a splash and drive conversions, you’ve come to the right place. In this blog, we’re diving headfirst into the art of creating engaging TikTok ads that not only captivate
How to create TikTok ads that convert Read More »
LinkedIn Ads are a powerful way to help businesses reach potential clients, employees, and industry leaders in order to achieve their marketing goals. However, it is naturally more expensive to advertise on LinkedIn as opposed to other social media advertising and therefore, to make the most of your advertising budget and reach your goals, it’s
Targeting on LinkedIn Ads: best practices and tips Read More »
Phone
028 9600 5161
Office
Digital Twenty Four Limited,
Office 4, Lanyon Building
Jennymount Business Park
14 North Derby St.
Belfast
BT15 3HN
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