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digital marketing

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Elevate your business: Unleashing digital excellence in 2024

As we make our way through 2024, it’s crucial for your business to stay up-to-date online. That’s why we have created a digital health checklist that will focus on 6 key areas that will ensure your business is running at digital excellence🔥 Let’s start this year together on the right foot and ensure you’re business […]

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Turning the page: A new beginning beyond the shadows of Q4

Launching into marketing: My Q4 beginnings As the calendar flipped to January, the digital marketing battlefield seemed to quiet down, and I found myself reflecting on the whirlwind that was Q4. Black Friday and the December deals had put me through the high’s and low’s, testing my ability to juggle tight deadlines whilst trying to

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Social media trends in 2024: Insights from hootsuite social trends survey

Social media is always keeping us on our toes. It’s like a kaleidoscope – always shifting and showing us new patterns. Every year, we see trends popping up that rewrite the rules on how we connect, share, and consume content online. And here’s where the Hootsuite Social Trends 2024 Survey comes into play – it’s

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Cracking the code: A deep dive into A/B testing and its crucial role in Facebook ads campaigns

Achieving higher engagement and boosting sales doesn’t come with a magical formula, much as we might hope for one. In the absence of such a universal solution, we have to rely on proven methods for optimising performance, and that’s where A/B testing saves the day! Navigating Facebook ads can be tricky, particularly at the start

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Targeting on LinkedIn Ads

Targeting on LinkedIn Ads: best practices and tips

LinkedIn Ads are a powerful way to help businesses reach potential clients, employees, and industry leaders in order to achieve their marketing goals. However, it is naturally more expensive to advertise on LinkedIn as opposed to other social media advertising and therefore, to make the most of your advertising budget and reach your goals, it’s

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