Winner CIM Best Agency NI

digital marketing

digital 24 team in the office

What exactly does a digital marketing agency do?

It’s no longer optional for businesses to have a strong online presence. But, digital marketing is, no surprise, a full time job. Globally, we’ve seen lots of companies underestimate the skill required to successfully market their businesses online – whether that’s taking it on themselves or assigning it to a one-person team because, hey, how […]

What exactly does a digital marketing agency do? Read More »

girl on swing

Turning the page: A new beginning beyond the shadows of Q4

Launching into marketing: My Q4 beginnings As the calendar flipped to January, the digital marketing battlefield seemed to quiet down, and I found myself reflecting on the whirlwind that was Q4. Black Friday and the December deals had put me through the high’s and low’s, testing my ability to juggle tight deadlines whilst trying to

Turning the page: A new beginning beyond the shadows of Q4 Read More »

filming a tiktok

Social media trends in 2024: Insights from hootsuite social trends survey

Social media is always keeping us on our toes. It’s like a kaleidoscope – always shifting and showing us new patterns. Every year, we see trends popping up that rewrite the rules on how we connect, share, and consume content online. And here’s where the Hootsuite Social Trends 2024 Survey comes into play – it’s

Social media trends in 2024: Insights from hootsuite social trends survey Read More »

testing in lab microscope

Cracking the code: A deep dive into A/B testing and its crucial role in Facebook ads campaigns

Achieving higher engagement and boosting sales doesn’t come with a magical formula, much as we might hope for one. In the absence of such a universal solution, we have to rely on proven methods for optimising performance, and that’s where A/B testing saves the day! Navigating Facebook ads can be tricky, particularly at the start

Cracking the code: A deep dive into A/B testing and its crucial role in Facebook ads campaigns Read More »

Targeting on LinkedIn Ads

Targeting on LinkedIn Ads: best practices and tips

LinkedIn Ads are a powerful way to help businesses reach potential clients, employees, and industry leaders in order to achieve their marketing goals. However, it is naturally more expensive to advertise on LinkedIn as opposed to other social media advertising and therefore, to make the most of your advertising budget and reach your goals, it’s

Targeting on LinkedIn Ads: best practices and tips Read More »