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You’ve optimised your ad copy. Nailed your audience targeting. Strategised your budget. So why are your campaigns still underperforming? Here’s a wild idea: it might not be your strategy. It might be seasonality. That sneaky, often-overlooked culprit that can tank your results and it’s not because you’re doing something wrong, but because you’re doing it […]
Is seasonality secretly ruining your ROI? Read More »
After nearly a decade of working in-house, at the ripe old age of 30 I decided to switch things up and work in an agency for the first time. Craving variety in my work with a creative agency that actually do what they say they do was top of my list. So six months ago
6 things I’ve learnt in my first 6 months in an agency Read More »
Spring is in the air, the season of fresh starts, decluttering, and yes, giving your marketing performance a much-needed dust-off! When was the last time you took a step back and properly audited your website, digital ads, and overall online presence? If it’s been a while, don’t worry, we’ve got you covered with a practical
Is it time to “spring clean” your marketing performance? Read More »
Crafting a message that resonates with your audience in digital ads requires a deep understanding of who they are, what they want, and how they behave. This is where creating detailed personas and cultivating target audiences becomes invaluable. So what are personas, how do you create them and how do you use them effectively to
Creating personas to cultivate your target audiences Read More »
LinkedIn Messaging Ads are a unique B2B tool for engaging with likeminded professionals. But opinions on their effectiveness and appropriateness vary widely. Are these ads a clever way to foster meaningful connections, or do they cross the line into annoyance? Let’s explore the pros, cons, and best practices to help you decide if LinkedIn Messaging
Are LinkedIn messaging ads appropriate or annoying? Read More »
Frequency refers to the number of times a single user is exposed to the same ad within a specific time frame. For example, if your ad appears five times to the same individual over a week, the frequency for that user is five. While it’s important to ensure that your audience sees your ad enough
Frequency capping in Meta advertising Read More »
TikTok isn’t just about catchy dances and viral trends anymore – it’s making serious moves in the advertising game. With the launch of TikTok Smart+ campaigns, the platform is diving straight into automated advertising, going head-to-head with the likes of Google and Meta. But does TikTok Smart+ deliver on its promises? Let’s take a closer
Reviewing TikTok’s new “smart+” ad campaign type Read More »
Businesses often focus on customer acquisition – pouring resources into attracting new customers. However, while getting people to notice your brand is important, keeping them engaged is what drives long-term success. This is where a retention strategy comes into play. But is it essential to have a retention strategy in your digital ads? Absolutely! Let’s
Is it essential to have a retention strategy? Read More »
Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event? Extending Black Friday
Should you have different digital strategies for Black Friday & Cyber Monday? Read More »
Greenwashing in marketing: Do Stanley’s sustainability claims hold up? With growing consumer demand for eco-friendly products, brands across industries are positioning themselves as champions of sustainability. However, not all brands deliver on the promises they make. Greenwashing, where companies overstate their environmental commitments, has become an increasingly common marketing tactic. One example of this in
Greenwashing in marketing: Do Stanley’s sustainability claims hold up? Read More »
Over the past nine years at Digital 24, we’ve met many talented people. It’s not uncommon for candidates to wonder whether working for a small agency might limit their career prospects. They often ask, “Does working in a small agency hinder my career?” Our answer is simple: “Have you seen the career paths of our
Does working for a small agency boost your career, or hold it back? Read More »
One of the most significant hurdles that marketers running digital ads face is ad fatigue, where viewers become weary of seeing the same adverts repeatedly. This weariness can lead to decreased engagement, lower conversion rates, and a negative perception of your brand. To combat this, it’s crucial to implement strategies that keep your advertisements fresh
How to overcome ad fatigue and keep your audience engaged Read More »
