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January 2024

Establishing content pillars

Establishing content pillars

As a business owner or social media marketer, the to-do list can quickly become overwhelming. The workload can turn even the most organised professional into a chaotic marketer, from generating content ideas to executing them across various platforms. Consequently, when time becomes scarce and creative inspiration dwindles, maintaining consistency and structure within your social media […]

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cookies

That’s the way the cookies crumble: A guide to the cookieless future

Marketers have been awaiting this announcement for some time. In 2024, the cookie is crumbling. Thatโ€™s according to Google, anyway. Google themselves released the following statement:ย  โ€œTo facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp up third-party cookie restrictions to 100% of users from

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phone in times square

Elevate your business: Unleashing digital excellence in 2024

As we make our way through 2024, it’s crucial for your business to stay up-to-date online. That’s why we have created a digital health checklist that will focus on 6 key areas that will ensure your business is running at digital excellence๐Ÿ”ฅ Let’s start this year together on the right foot and ensure you’re business

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girl on swing

Turning the page: A new beginning beyond the shadows of Q4

Launching into marketing: My Q4 beginnings As the calendar flipped to January, the digital marketing battlefield seemed to quiet down, and I found myself reflecting on the whirlwind that was Q4. Black Friday and the December deals had put me through the high’s and low’s, testing my ability to juggle tight deadlines whilst trying to

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Influencer

How to grow your brand using micro-influencers

In today’s digital marketing world, the influencer marketing landscape has become such a popular way for brands to reach new audiences and increase brand awareness. And if you didnโ€™t know, get to know because influencer marketing is growing rapidly.ย  While you may believe in opting for a large-scale influencer with millions of followers, micro-influencers can

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filming a tiktok

Social media trends in 2024: Insights from hootsuite social trends survey

Social media is always keeping us on our toes. It’s like a kaleidoscope – always shifting and showing us new patterns. Every year, we see trends popping up that rewrite the rules on how we connect, share, and consume content online. And here’s where the Hootsuite Social Trends 2024 Survey comes into play โ€“ it’s

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