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In today’s digital world, social media has become essential for small businesses to reach and engage with their target audience. However, having a presence on social media is not enough. To make the most out of it, small businesses need to create a social media strategy that aligns with their business goals and objectives. In […]
How to Create a Social Media Strategy for Small Businesses Read More »
You know what they say, “out of sight, out of mind.” That’s why social media advertising is essential to keeping your business at the forefront of your audience’s minds. But with so many platforms to choose from, how do you know which one to invest your £££’s into? Well, you’re in luck because that’s exactly
What platform should I be advertising my business on? TikTok vs. other platforms. Read More »
The experience of working in a digital marketing agency is like no other. I would never have believed at the beginning of my journey that after two short years that I would have been promoted twice and gained a wealth of knowledge and opportunities. I quickly learned what it was really like to work in
How to progress in your digital marketing career Read More »
In today’s technology-driven society, social media has become an essential part of our daily lives. We share our experiences, thoughts, and ideas with friends and family members, creating virtual communities that help us stay connected. However, when it comes to the workplace, the line between personal and professional life can become blurred. One of the
Why You Should Not Accept Your Boss’s Friend Request on Social Media Read More »
The role of email segmentation Email segmentation is a crucial process in effective marketing campaigns. It enables you to create personalised content for different groups of subscribers, leading to higher engagement rates and increased conversions. Email segmentation allows you to tailor your message to specific audience segments, ensuring that your subscribers receive relevant content that
The role of segmentation in email marketing Read More »
Get ready to level up your marketing game, because we’re diving into the world of TikTok! If you haven’t already heard, TikTok is THE place to be for brands looking to connect with younger audiences and showcase their creativity. With over 1.4 billion active users and a seemingly endless supply of viral trends, challenges, and
6 TikTok ad examples: brands that smashed it Read More »
Are you looking to expand your business’s reach and tap into a new audience? Look no further than TikTok, the wildly popular social media platform with over one billion monthly active users. But with so many eyes glued to their screens, it can be daunting to figure out how to stand out from the crowd.
TikTok ads: An overview of the different ad formats available Read More »
LinkedIn is one of the most powerful professional social media platforms worldwide and LinkedIn Ads offer businesses an excellent opportunity to reach a highly targeted audience to generate leads, and build brand awareness. However, it can be an overwhelming task to know where to begin when starting to build a LinkedIn ads strategy! This guide
How to build a successful LinkedIn Ads strategy Read More »
As a marketer, one of the most important aspects of running a successful email campaign is measuring its performance. This is where key metrics come into play. By tracking and analysing key metrics, you can gain valuable insights into how your email campaigns are performing and make data-driven decisions to improve them. We will look
Email marketing metrics to track for success Read More »
Building a skilled marketing team isn’t easy. If it were, every business small and large would be doing it. The difficulty of it is why Niamh’s (Digital 24’s founder & MD) inbox is constantly filled with questions around hiring in digital marketing. Why’s it hard? Digital marketing is a unique area in which skillsets are
The dos and don’ts of building a successful marketing team Read More »
Phone
028 9600 5161
Office
Digital Twenty Four Limited,
Office 4, Lanyon Building
Jennymount Business Park
14 North Derby St.
Belfast
BT15 3HN
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