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Month: February 2018

How important are customer reviews for online marketing?

How important are customer reviews for online marketing? When you’re researching a potential new purchase, chances are the first pieces of information you’ll look for are genuine user reviews, whether that’s on third party review sites like Trust Pilot or Feefo, or on social media channels that have reviews enabled, like Facebook or Google My Business. For a user, these give …

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Our top tools used, as discussed at Women in Business Masterclass

We just delivered a great Social Media Masterclass for Women in Business, and along with all of our expert tips and advice, we also listed the helpful tools available that are invaluable when it comes to encouraging you to be a better marketer. These range from helping you manage your business listings, to being a better …

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Do’s and don’ts of email marketing

Writing about email marketing certainly isn’t a novel idea – after all, Hotmail launched 20 years ago (yes, really – 20.) So what’s left to say about this channel? Despite its proven track record of nurturing leads and converting them into sales, surprisingly, many companies are still not using it to its full potential. Whether that’s because …

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Content Marketing Tools to Make Your Job Easier

Welcome to the world of content marketing! Now, where do you start? You need a blog post, some images, maybe an infographic – and that’s just for starters. If you’re feeling slightly overwhelmed by the plethora of content marketing tools available, then fear not. Here are a few free content marketing tools tried and tested by us …

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The importance of video in your content marketing strategy

Do you realise just how important video is to your content marketing strategy? If you’re still not using this medium to tell effective and engaging stories you’re at serious risk of leaving your brand behind. Find out more about the importance of video in your content marketing strategy now, and get ready to shake up how you …

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