Month: February 2018

Copy vs Content

There’s a lot of terms thrown about in today’s digital marketing landscape, and two that I hear a lot interchangeably are ‘content manager’ and ‘copywriter’. While both are undoubtedly important, why are there even two terms for something that seem largely like the same thing? Let’s take a look at what each of these disciplines …

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How important are customer reviews for online marketing?

How important are customer reviews for online marketing? When you’re researching a potential new purchase, chances are the first pieces of information you’ll look for are genuine user reviews, whether that’s on third party review sites like Trust Pilot or Feefo, or on social media channels that have reviews enabled, like Facebook or Google My Business. For a user, these give …

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Our top tools used, as discussed at Women in Business Masterclass

We just delivered a great Social Media Masterclass for Women in Business, and along with all of our expert tips and advice, we also listed the helpful tools available that are invaluable when it comes to encouraging you to be a better marketer. These range from helping you manage your business listings, to being a better …

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