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September 2022

A beginners guide to google tag manager

A Beginner’s Guide to Google Tag Manager

If you’re advertising online and not using Google Tag Manager to help measure your results, our only question is… Why not? The answer we hear most often is that ‘it’s too complicated’ or even more concerning, ‘what is Google Tag Manager?’ If these are questions that you’re asking yourself and you have been putting off […]

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ga4 set up

GA4: How to set up Google Analytics 4

Google Analytics has been going through some major updates. And it’s not just the name: everything has changed. We’re now officially transitioning from our beloved Google Analytics UA to Google Analytics 4. In case you don’t know what we’re talking about, let us explain: in late 2020, Google renamed its App + Web properties to

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